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How SEO Can Help Grow Your Business

Posted by Amanda Kruschack on Jun 29, 2017 11:45:00 AM

Search engine optimization (SEO) is foundational in helping to drive relevant web traffic to your business by increasing the visibility of your website through search engine results. Better SEO means more relevant traffic to your website. When it comes to digital marketing, a website that is strategically optimized for search engines is a critical first step to an effective data-driven inbound marketing strategy.

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Government of Canada Suspends CASL PRA

Posted by Matthew Vernhout on Jun 7, 2017 5:00:00 PM


Today the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development announced that Private Right of Action (PRA) provisions of Canada’s Anti-Spam Legislation (CASL) would not be coming into force as scheduled on July 1, 2017.

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Topics: Privacy, CASL

Digital Design Trends You Need To Use in 2017

Posted by Lindsay Chomitz on May 15, 2017 11:17:53 AM


Many factors influence the latest digital design trends; from new design instruments and software, to new design approaches. It’s tough keeping up with the Joneses’. We have compiled a list of design observations to make it easy for you to stay on trend in 2017.

Bring these trends into your email campaigns, website design, or digital advertisements for a modern and ‘oh-so-2017’ look!

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Topics: Email Design, Digital Marketing, Responsive Design, Email Design Trends, web design, digital design, Design Trends for 2017

Social Media Crisis Management: An Adidas Case Study

Posted by Amanda Kruschack on May 2, 2017 10:31:47 AM

We’ve all done it. Sent an email and realized shortly after that it should not have gone out. Cue: scrambling for the ‘Undo’ button. Thanks, Gmail!  For marketers the impact of an untimely and insensitive email can be catastrophic. There is no ‘undo’ button once it's reached your audience.

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Topics: Social Media Best Practices, Email Marketing, Account Based Marketing, Brand Marketing, PR Crisis

How to Sync Sales & Marketing for Successful Growth

Posted by Amanda Kruschack on Apr 27, 2017 8:20:00 AM

Often considered the Hatfields and McCoy’s of the business environment, sales and marketing are two dueling teams that really just need to get along and call a truce.

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Topics: Account Based Marketing, Marketing, Sales, Business Alignment

Segmenting Subscribers to Drive Increased Email Response

Posted by Brooklynn Boyer on Apr 13, 2017 8:25:00 AM

We’ve said it before and we’ll say it again, personalized marketing is the center of inbound marketing. The same goes for email. If you include all your subscribers in one list, you’re assuming they are all the same person (same interests, same title, same industry, same hair colour, etc.) People want to feel unique in today’s digital world. Personalizing and segmenting your email subscriber lists will help you increase delivery, open rates and engagement with your call-to-action.

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Topics: Email Marketing, Blog, Response Rate, Subscribers

5 Ways to Use Data to Find & Convert Your Top Leads

Posted by Brooklynn Boyer on Apr 5, 2017 8:37:00 AM

We’ve said it before and we’ll say it again, understanding your data and leveraging it for marketing is one of the smartest things you can do. Data lets the quantitative gathering drive the qualitative experience for your customer. Within that journey, capturing the leads at the right stage of their highly tracked journey is a skill that many businesses are still struggling to figure out.

Here are 5 ways to leverage your data to better capture and convert your top leads.

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Topics: Data-Driven Marketing, Account Based Marketing, Converting Leads

The Inbox Marketer Blog

Covering everything you need to know to achieve success with your email marketing programs

Designed to educate and inform, readers of this blog will find insightful and informative posts on best practices, tips, industry events, market changes and more.