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Digital Design Trends You Need To Use in 2017

Posted by Lindsay Chomitz on May 15, 2017 11:17:53 AM


Many factors influence the latest digital design trends; from new design instruments and software, to new design approaches. It’s tough keeping up with the Joneses’. We have compiled a list of design observations to make it easy for you to stay on trend in 2017.

Bring these trends into your email campaigns, website design, or digital advertisements for a modern and ‘oh-so-2017’ look!

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Topics: Email Design, Digital Marketing, Responsive Design, Email Design Trends, web design, digital design, Design Trends for 2017

Social Media Crisis Management: An Adidas Case Study

Posted by Amanda Kruschack on May 2, 2017 10:31:47 AM

We’ve all done it. Sent an email and realized shortly after that it should not have gone out. Cue: scrambling for the ‘Undo’ button. Thanks, Gmail!  For marketers the impact of an untimely and insensitive email can be catastrophic. There is no ‘undo’ button once it's reached your audience.

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Topics: Social Media Best Practices, Email Marketing, Account Based Marketing, Brand Marketing, PR Crisis

How to Sync Sales & Marketing for Successful Growth

Posted by Amanda Kruschack on Apr 27, 2017 8:20:00 AM

Often considered the Hatfields and McCoy’s of the business environment, sales and marketing are two dueling teams that really just need to get along and call a truce.

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Topics: Account Based Marketing, Marketing, Sales, Business Alignment

Segmenting Subscribers to Drive Increased Email Response

Posted by Brooklynn Boyer on Apr 13, 2017 8:25:00 AM

We’ve said it before and we’ll say it again, personalized marketing is the center of inbound marketing. The same goes for email. If you include all your subscribers in one list, you’re assuming they are all the same person (same interests, same title, same industry, same hair colour, etc.) People want to feel unique in today’s digital world. Personalizing and segmenting your email subscriber lists will help you increase delivery, open rates and engagement with your call-to-action.

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Topics: Email Marketing, Blog, Response Rate, Subscribers

5 Ways to Use Data to Find & Convert Your Top Leads

Posted by Brooklynn Boyer on Apr 5, 2017 8:37:00 AM

We’ve said it before and we’ll say it again, understanding your data and leveraging it for marketing is one of the smartest things you can do. Data lets the quantitative gathering drive the qualitative experience for your customer. Within that journey, capturing the leads at the right stage of their highly tracked journey is a skill that many businesses are still struggling to figure out.

Here are 5 ways to leverage your data to better capture and convert your top leads.

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Topics: Data-Driven Marketing, Account Based Marketing, Converting Leads

Evolve Your Business with Incremental Marketing

Posted by Brooklynn Boyer on Mar 31, 2017 8:36:00 AM

Imagine building your marketing efforts as climbing a mountain – which is how many marketing departments feel when starting from scratch. But what businesses don’t think about are the plateaus that come with these growing pains.They should be used as break to look back, report and analyze the results, rather than plowing full force ahead.

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Topics: Incremental Marketing, Marketing, Marketing Growth, Gradual Marketing

Create a Seamless Customer Journey with Omni-Channel Marketing

Posted by Brooklynn Boyer on Mar 16, 2017 8:40:00 AM

Managing the customer journey is one of the most important slices of your business’s operations. Knowing how your customers buy, what engages them and what ticks them off is the ultimate knowledge. Why? Because competition is stiff and good customer service is what’s going to set you apart.

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Topics: Customer Journey Mapping, Omni-Channel marketing, Marketing Strategy, Customer Experience

The Inbox Marketer Blog

Covering everything you need to know to achieve success with your email marketing programs

Designed to educate and inform, readers of this blog will find insightful and informative posts on best practices, tips, industry events, market changes and more.