In 2016 we published new blog posts on a weekly basis. The topics cover everything you need to know to achieve success with your email marketing programs. In 2016 we shed light on emerging trends such as Visual Engagement Metrics, Personalized Video, and Behaviour-based Insights, but also wrote about some more core issues such email design, automated email programs, and email deliverability. As we approach the end of the year it’s interesting to look back and see which blog posts were the most popular with our readers in 2016. In doing so we can learn what topics our readers are most interested and where we should focus our efforts in 2017. So without further ado, here are the 5 most popular blog posts from 2016:
Email marketing has proven itself time and time again to be an effective messaging channel. In its 40+ years it has out lasted many of its peers and naysayers, becoming a core messaging channel for the majority of marketers. According to eMarketer, the annual email advertising market in Canada is greater than CA$32 million and is poised for steady growth. Read More
It’s been over two years since Canada’s Anti-Spam Law (CASL) came into effect and in that time marketers both in Canada and abroad have had to adapt their messaging programs to meet the legislations’ stringent requirements. If you thought your CASL related headaches were over, we are sorry to report that they’re not, there are still more changes to come. Read More
Two years have come and gone since Canada’s Anti-Spam Law, better known as CASL, was introduced. Ever since the legislation received royal assent it’s conjured up strong emotions in either direction. For some CASL was the best thing to happen to the email industry, while for others it was the worst. To get a firm answer as to the real impact of CASL on email marketing, we decided to take a closer look. Read More
The last five years have been one of the greatest periods of change in the marketing industry. Consumers are now connected 24/7, accessing content anywhere, at any time, and on multiple devices. Digital marketing now represents over 30% of marketing spend and is expected to increase to nearly 45% of marketing budgets in 2016. Here are the five major email marketing trends that we predicted for 2016! Read More
In 2016 marketers continued to optimize their email creative in an attempt to push boundaries and create emails that were visually engaging and beautiful on any device. Here are the trends we were most excited about. Read More
Happy New Year and all the best in your 2017 campaigns!