We’ve said it before and we’ll say it again, personalized marketing is the center of inbound marketing. The same goes for email. If you include all your subscribers in one list, you’re assuming they are all the same person (same interests, same title, same industry, same hair colour, etc.) People want to feel unique in today’s digital world. Personalizing and segmenting your email subscriber lists will help you increase delivery, open rates and engagement with your call-to-action.
We’ve said it before and we’ll say it again, understanding your data and leveraging it for marketing is one of the smartest things you can do. Data lets the quantitative gathering drive the qualitative experience for your customer. Within that journey, capturing the leads at the right stage of their highly tracked journey is a skill that many businesses are still struggling to figure out.
Here are 5 ways to leverage your data to better capture and convert your top leads.
Imagine building your marketing efforts as climbing a mountain – which is how many marketing departments feel when starting from scratch. But what businesses don’t think about are the plateaus that come with these growing pains.They should be used as break to look back, report and analyze the results, rather than plowing full force ahead.
Managing the customer journey is one of the most important slices of your business’s operations. Knowing how your customers buy, what engages them and what ticks them off is the ultimate knowledge. Why? Because competition is stiff and good customer service is what’s going to set you apart.
The optimal enterprise-focused sales strategy means increasing your deal size and decreasing your sales life cycles. While this may sound like the perfect idea on paper, it takes much more effort to craft. Using current customer’s buying patterns and engagement metrics, you can begin your way to understanding how an account-based marketing strategy will help you acquire new sales.
Learn to build your brand using social media to help you listen, engage, and sell to your customers online.
Are you in a sales position and leveraging social media to its full potential? If you answered no you’re in the right place.
In 2016 we published new blog posts on a weekly basis. The topics cover everything you need to know to achieve success with your email marketing programs. In 2016 we shed light on emerging trends such as Visual Engagement Metrics, Personalized Video, and Behaviour-based Insights, but also wrote about some more core issues such email design, automated email programs, and email deliverability. As we approach the end of the year it’s interesting to look back and see which blog posts were the most popular with our readers in 2016. In doing so we can learn what topics our readers are most interested and where we should focus our efforts in 2017. So without further ado, here are the 5 most popular blog posts from 2016: