Lesson 3: Shareability
You’ve learned that trust in email marketing is vital to growing your subscriber relationships and that copy facilitates the discussion. There is a secondary dimension to your relationship with subscribers in this digital age – social media.
Topics: Social Media, Email Marketing
Lesson 2: Subject Lines and Copy Best Practices
Your copy is the bread and butter of everything you do. All of the testing, coding, designing, and (maybe) sweating may end up useless if your content doesn’t resonate with your subscribers. We’ve already discussed in Lesson 1 how to create a relationship built on trust and two way conversation; clearly copywriting is your half of the conversation, don’t blow it.
Topics: Copywriting, Email Marketing, Subject Lines
Lesson 1: Relationship Building
Everyone has met that annoying person at a party who talks about themselves all night, never asking about you or letting you contribute. You’re immediately thinking up excuses for where else you need to be or who else you need to speak to so that you can escape the dull conversation. The same can be said for companies that don’t see email marketing as a relationship building tool. Your subscribers start looking for the punch bowl really quickly.
Topics: Email Retention, Email Marketing
Marketers should be well aware by now that their subscribers only care about what you can do for them. Email content should not be used as an opportunity to pat yourself on the back, it should be a relationship builder. When you allow your subscribers to get to know, like, and trust you, over time you’ll see more long-time loyalty, referrals, and repeat purchases.
Topics: Email Retention, Preference Centres, Email Marketing
As I’m sure you know, mobile has grown to play a significant role in any email marketers strategy. Retail companies are now shifting their entire email strategy so that they can better target consumers on mobile devices. Is a complete 180 shift really necessary though?
Topics: Retail Marketing, Email Marketing