Data-Driven Marketing

Inbox Marketer Blog

Amanda Kruschack

Recent Posts

How SEO Can Help Grow Your Business

Posted by Amanda Kruschack on Jun 29, 2017 11:45:00 AM

Search engine optimization (SEO) is foundational in helping to drive relevant web traffic to your business by increasing the visibility of your website through search engine results. Better SEO means more relevant traffic to your website. When it comes to digital marketing, a website that is strategically optimized for search engines is a critical first step to an effective data-driven inbound marketing strategy.

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Social Media Crisis Management: An Adidas Case Study

Posted by Amanda Kruschack on May 2, 2017 10:31:47 AM

We’ve all done it. Sent an email and realized shortly after that it should not have gone out. Cue: scrambling for the ‘Undo’ button. Thanks, Gmail!  For marketers the impact of an untimely and insensitive email can be catastrophic. There is no ‘undo’ button once it's reached your audience.

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Topics: Social Media Best Practices, Email Marketing, Account Based Marketing, Brand Marketing, PR Crisis

How to Sync Sales & Marketing for Successful Growth

Posted by Amanda Kruschack on Apr 27, 2017 8:20:00 AM

Often considered the Hatfields and McCoy’s of the business environment, sales and marketing are two dueling teams that really just need to get along and call a truce.

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Topics: Account Based Marketing, Marketing, Sales, Business Alignment

The Inbox Marketer Blog

Covering everything you need to know to achieve success with your email marketing programs

Designed to educate and inform, readers of this blog will find insightful and informative posts on best practices, tips, industry events, market changes and more.

 

Recent Posts