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Brooklynn Boyer

Recent Posts

Segmenting Subscribers to Drive Increased Email Response

Posted by Brooklynn Boyer on Apr 13, 2017 8:25:00 AM

We’ve said it before and we’ll say it again, personalized marketing is the center of inbound marketing. The same goes for email. If you include all your subscribers in one list, you’re assuming they are all the same person (same interests, same title, same industry, same hair colour, etc.) People want to feel unique in today’s digital world. Personalizing and segmenting your email subscriber lists will help you increase delivery, open rates and engagement with your call-to-action.

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Topics: Email Marketing, Blog, Response Rate, Subscribers

5 Ways to Use Data to Find & Convert Your Top Leads

Posted by Brooklynn Boyer on Apr 5, 2017 8:37:00 AM

We’ve said it before and we’ll say it again, understanding your data and leveraging it for marketing is one of the smartest things you can do. Data lets the quantitative gathering drive the qualitative experience for your customer. Within that journey, capturing the leads at the right stage of their highly tracked journey is a skill that many businesses are still struggling to figure out.

Here are 5 ways to leverage your data to better capture and convert your top leads.

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Topics: Data-Driven Marketing, Account Based Marketing, Converting Leads

Evolve Your Business with Incremental Marketing

Posted by Brooklynn Boyer on Mar 31, 2017 8:36:00 AM

Imagine building your marketing efforts as climbing a mountain – which is how many marketing departments feel when starting from scratch. But what businesses don’t think about are the plateaus that come with these growing pains.They should be used as break to look back, report and analyze the results, rather than plowing full force ahead.

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Topics: Incremental Marketing, Marketing, Marketing Growth, Gradual Marketing

Create a Seamless Customer Journey with Omni-Channel Marketing

Posted by Brooklynn Boyer on Mar 16, 2017 8:40:00 AM

Managing the customer journey is one of the most important slices of your business’s operations. Knowing how your customers buy, what engages them and what ticks them off is the ultimate knowledge. Why? Because competition is stiff and good customer service is what’s going to set you apart.

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Topics: Customer Journey Mapping, Omni-Channel marketing, Marketing Strategy, Customer Experience

Leveraging Current Customer Insights to Acquire New Accounts

Posted by Brooklynn Boyer on Feb 22, 2017 2:13:44 PM

The optimal enterprise-focused sales strategy means increasing your deal size and decreasing your sales life cycles. While this may sound like the perfect idea on paper, it takes much more effort to craft. Using current customer’s buying patterns and engagement metrics, you can begin your way to understanding how an account-based marketing strategy will help you acquire new sales.

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Topics: List Growth, Email Marketing, Big Data, ROI, Behavioural Targeting, Lead Gen, personalization, Data-Driven Marketing, Account Based Marketing

Data-Driven Social Selling can help Grow Revenue

Posted by Brooklynn Boyer on Feb 15, 2017 8:36:00 AM

 

Learn to build your brand using social media to help you listen, engage, and sell to your customers online.

Are you in a sales position and leveraging social media to its full potential? If you answered no you’re in the right place.

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Topics: Social Media, ROI, Social Selling, Revenue Growth, Data-Driven Marketing

The Inbox Marketer Blog

Covering everything you need to know to achieve success with your email marketing programs

Designed to educate and inform, readers of this blog will find insightful and informative posts on best practices, tips, industry events, market changes and more.