In 2016 we published new blog posts on a weekly basis. The topics cover everything you need to know to achieve success with your email marketing programs. In 2016 we shed light on emerging trends such as Visual Engagement Metrics, Personalized Video, and Behaviour-based Insights, but also wrote about some more core issues such email design, automated email programs, and email deliverability. As we approach the end of the year it’s interesting to look back and see which blog posts were the most popular with our readers in 2016. In doing so we can learn what topics our readers are most interested and where we should focus our efforts in 2017. So without further ado, here are the 5 most popular blog posts from 2016:
Early in 2016 we highlighted the 5 major trends that we predicted would have the greatest impact on Email Marketing in 2016. As we approach the end of the year, and before we unveil a set of predictions for 2017, we thought we should take a look back and see, to which degree, these predictions came true.
Digital video has been one of the fastest-growing ad formats for the past several years, and as a result has become become increasingly more popular among consumers. It’s unsurprising then to see email marketers getting on board with video.
Increasing subscriber engagement is a goal shared by all marketers and according to the “2016 Marketing Trends Survey” published by StrongView and Selligent earlier this year, “increasing subscriber engagement” was the top initiative for email marketers in the coming months, with 34% of respondents citing this goal.
Finding it difficult to keep customers engaged with your messaging? While the loss of subscribers over time is inevitable, you need to identify ways which can help to minimize this churn. It is critical to know at what point customers will fatigue and to have a strategy to reengage them.
We live in an extraordinary age. Daily (if not hourly) new tech is being introduced enabling both marketers and consumers to communicate and interact in ways previously only dreamed about. Virtual reality is proving to be a complete game changer, already playing the role of disruptor within a variety of industries and its potential is still largely unknown. So why email marketing? Isn't Email old and unsexy?
Topics: Email Marketing
Understanding human behaviour and what drives consumers to engage with a brand is a goal all marketers share. However, according to a 2016 survey conducted by Econsultancy, while 76% of marketers were implementing basic segmentation only 15% of marketers were using behavioural targeting (based on web activity). This suggests that the majority of marketers have a ways to go before they are optimally targeting their customers.