Data-Driven Marketing

Inbox Marketer Blog

Geoff Linton

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Marketing’s Mobile Shift

Posted by Geoff Linton on Mar 15, 2016 2:17:47 PM

This article originally appeared in the February 2016 issue of Direct Marketing Magazine.

Marketing planning becomes challenging as the mobile landscape is always shifting. The ways in which consumers behave and consume media has changed. Today’s consumers use multiple devices throughout the day to research, connect and shop. To add to the complexity, today’s hyper-connected consumer often uses multiple devices at once!

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Topics: Mobile Marketing, Email Marketing, Smartphones, email trends

Four Ways to Measure Your Email Campaigns this St. Patrick's Day

Posted by Geoff Linton on Mar 17, 2015 5:34:00 PM

Finding the proverbial “pot-o’-gold” at the end of the rainbow in your email marketing metrics can be harder than finding the real thing. Trying to connect the dots and find insight within your data is difficult, especially when you aren't certain how to analyse your data.

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Topics: Email Metrics, Email Measurement, Email Marketing

The Inbox Marketer Blog

Covering everything you need to know to achieve success with your email marketing programs

Designed to educate and inform, readers of this blog will find insightful and informative posts on best practices, tips, industry events, market changes and more.


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