Data-Driven Marketing

Inbox Marketer Blog

Jane Litchfield

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Email Preheaders: Ignore them at your peril

Posted by Jane Litchfield on Jun 29, 2015 5:06:00 PM

If you’re like many email marketers, you spend lots of time on subject lines. And for good reason. But how much attention do you give to preheaders? If your preheaders still say “View in a web browser”, you’re missing a big opportunity.

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Topics: Email Design, Copywriting, Email Marketing

People Don’t Read, They Scan

Posted by Jane Litchfield on Feb 24, 2015 10:54:00 AM

You may have heard that digital readers don’t read; they scan. Some people even suggest that our brains have adapted to this new way of “reading”, meaning novelists should be alarmed.

But what about digital marketers? Should we be alarmed, too?

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Topics: Email Design, Email Marketing

Email Marketing: Writing for Scanners

Posted by Jane Litchfield on Dec 8, 2014 5:06:00 PM

You probably won’t read to the end of this

Digital copywriting is humbling. Much as we would like to think people read every precious word, we know better. (With the exception of this post, of course.)

Email readers are in a hurry, their inboxes are brimming, and they’re probably reading our brilliant messages on their phone while they wait for the elevator or pretend to have a conversation.

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Topics: Email Design, Copywriting, email engagement, Email Marketing

Content Marketing 101: What’s in it For Me?

Posted by Jane Litchfield on Nov 3, 2014 11:28:00 AM

It has probably happened to you. You meet a guy at a conference or party who starts talking about himself and within 15 seconds you’re looking for an escape.

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Topics: email engagement, Content Marketing, Email Marketing

Email ‘From’ Lines: Why You Should Care

Posted by Jane Litchfield on Apr 28, 2014 4:03:00 PM

Originally Published April 28th, 2014 on Direct Marketing News

Are you neglecting your email ‘from’ line? The good news is if it’s the right ‘from’ line, you should ignore it. Like a solid blue-chip stock, it should be left alone to keep building value for you. But how do you know it is the right ‘from’ line?

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Topics: Email Design, Copywriting, Email Marketing

The Inbox Marketer Blog

Covering everything you need to know to achieve success with your email marketing programs

Designed to educate and inform, readers of this blog will find insightful and informative posts on best practices, tips, industry events, market changes and more.


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