If you’re like many email marketers, you spend lots of time on subject lines. And for good reason. But how much attention do you give to preheaders? If your preheaders still say “View in a web browser”, you’re missing a big opportunity.
You may have heard that digital readers don’t read; they scan. Some people even suggest that our brains have adapted to this new way of “reading”, meaning novelists should be alarmed.
But what about digital marketers? Should we be alarmed, too?
You probably won’t read to the end of this
Digital copywriting is humbling. Much as we would like to think people read every precious word, we know better. (With the exception of this post, of course.)
It has probably happened to you. You meet a guy at a conference or party who starts talking about himself and within 15 seconds you’re looking for an escape.
Originally Published April 28th, 2014 on Direct Marketing News
Are you neglecting your email ‘from’ line? The good news is if it’s the right ‘from’ line, you should ignore it. Like a solid blue-chip stock, it should be left alone to keep building value for you. But how do you know it is the right ‘from’ line?