Google Chrome is a freeware web browser developed by Google and first released in September 2008. Chrome dominates web browsers world wide being used by 54% of website visitors and over 2 billion apps installed on both desktop and mobile devices. With 3.7 billion Internet users worldwide and Android devices (which include Chrome as the default browser) making up to 80% of the global smartphone market, just imagine the number of people visiting your site via Google Chrome. Depending on the source, it could be as high as 64%.
There are changes coming that will affect you and your marketing efforts.
Google has been working to provide a more secure browsing environment while protecting the privacy of its users by encouraging the web’s transition to HTTPS over the last several updates. With version 56 in January, Chrome began marking HTTP sites with password or credit card fields as “not secure’ in the address bar. With the next release (Release 62) in October 2017, Google will now extend this warning to any HTTP site where user data is entered. For the majority of Chrome users, this update will occur in the background as, by default, Chrome automatically updates on start-up. We are anticipating that most of the other large browsers will follow suit in the coming months.
Google Chrome Update Details
This is a welcome initiative from the consumer perspective; however, the implications for many websites, jump pages, preference pages etc…are potentially significant. The reason: If your site is not under HTTPS, which shows your url as “https://yoursite.com”, users will be presented with the following warning:
Given the amount of intimidating information in the news regarding the security of personal information on the web, the stand out nature of the warning provided is likely to cause concern amongst anyone using the site. Users will be reticent to trust that the site will keep their information secure and will more than likely, leave without providing any personal information. This will have an impact on search engine rankings, website traffic, consumer trust, loyalty and ultimately conversions.
HTTP vs HTTPS
HTTP stands for HyperText Transfer Protocol. In a nutshell, it’s a method for sending information between two devices. For example, when you go to a website, HTTP is the procedure that sends the information from the web server to your browser.
The problem with HTTP is that it’s not very secure. Hackers can intercept and read any data sent through an HTTP connection. Obviously, this is a huge problem if you’re sending sensitive personal information like passwords, credit card numbers, or social insurance numbers.
Enter HTTPS - the extra S on the end stands for “Secure.”
HTTPS encodes all of your data before sending it, so if hackers got their hands on your information, they would just see an unreadable string of gibberish. HTTPS encrypts data with the help of two other protocols – SSL, which stands for Secure Sockets Layer, and TSL, which stands for Transport Security Layer.
You can tell whether a site uses HTTP or HTTPS by looking at the URL bar in your browser. If the site is using HTTPS (and therefore secure), you’ll see a padlock symbol on the left side of the bar.
HTTPS is enabled with the use of a Security Certificate
Previously Certificates were only required for websites collecting sensitive personal or financial information. Now, it’s a best-practice for all websites to have one.
Note: it is a common practice to refer to Security Certificates as SSL Certificates even if they are using the TSL protocol.
Certificates are good for Marketing
Since 2014, it’s been proven sites using (HTTPS) perform better in search engine rankings. Regardless of the new Chrome update, it is a best practice to have a certificate on your site as part of your digital strategy.
You should talk with your website leader or development partner immediately to get an understanding of the use of certificates and the impact of the Google Chrome update.
Inbox Marketer can help
You should talk with your website leader or development partner immediately to get an understanding of the use of certificates and the impact of the Google Chrome update. The Inbox Marketer tech. team is well versed in implementing Security Certificates and can work with your existing security team to add certificates to your website.
For your web pages / micro-sites hosted by Inbox Marketer, we can coordinate the installation of Security Certificates with your team or we can obtain and install Security Certificates on your behalf with zero effort required by your team.
You must ensure your HTTP to HTTPS redirects are done correctly or your website will not show up in the search results from Google. Our team of experts can help ensure this security update goes smoothly and does not impact your website or your current or potential customers. Speak with your Inbox Marketer Account Manager today or contact us to learn more.