Search engine optimization (SEO) is foundational in helping to drive relevant web traffic to your business by increasing the visibility of your website through search engine results. Better SEO means more relevant traffic to your website. When it comes to digital marketing, a website that is strategically optimized for search engines is a critical first step to an effective data-driven inbound marketing strategy.
Good SEO optimized content will help drive the right leads to your website and will the funnel with more marketing qualified leads (MQL), bringing prospective customers one step closer to your sales team.
Here are the top three reasons why you should invest in SEO for your business:
- It works! Search engine algorithms continually change to bring better, more relevant content to searchers - and deliver more information to marketers to improve relevance. They’re not going anywhere and if anything, search engines are becoming more robust in their ability to curate the optimal user experiences. Websites that are optimized strategically will rank higher and deliver authentic, qualified website traffic.
- Put your company’s best foot forward. Your website is your digital first impression. Is your brand’s message relevant to your customer base? Is it up to date? Are you using too much industry jargon or speaking the language of your audience? These are the questions you should be asking and re-evaluating and web content that doesn’t resonate and drive cost-effective traffic. When your content doesn’t resonate you’ll see high bounce rates and traffic that doesn’t drive leads. When you see this, you should rethink and refine your SEO strategy.
- Your competition is doing it. Simply put, good SEO makes you stand out. Appearing ahead of your competition in Google results will generate more activity on your site and lead to more sales.