In this fast-paced digital age, leveraging digital marketing efforts to scale your non-profit growth and success is a matter of the customer, the content, and the context.
Topics: Non profit CRM, non-profit, charity, non profit digital marketing 2018, How to improve non profit marketing
Google Chrome is a freeware web browser developed by Google and first released in September 2008. Chrome dominates web browsers world wide being used by 54% of website visitors and over 2 billion apps installed on both desktop and mobile devices. With 3.7 billion Internet users worldwide and Android devices (which include Chrome as the default browser) making up to 80% of the global smartphone market, just imagine the number of people visiting your site via Google Chrome. Depending on the source, it could be as high as 64%.
There are changes coming that will affect you and your marketing efforts.
Topics: chrome 62 update, security
Search engine optimization (SEO) is foundational in helping to drive relevant web traffic to your business by increasing the visibility of your website through search engine results. Better SEO means more relevant traffic to your website. When it comes to digital marketing, a website that is strategically optimized for search engines is a critical first step to an effective data-driven inbound marketing strategy.
Today the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development announced that Private Right of Action (PRA) provisions of Canada’s Anti-Spam Legislation (CASL) would not be coming into force as scheduled on July 1, 2017.
Many factors influence the latest digital design trends; from new design instruments and software, to new design approaches. It’s tough keeping up with the Joneses’. We have compiled a list of design observations to make it easy for you to stay on trend in 2017.
Bring these trends into your email campaigns, website design, or digital advertisements for a modern and ‘oh-so-2017’ look!
Topics: Email Design, Digital Marketing, Responsive Design, Email Design Trends, web design, digital design, Design Trends for 2017
We’ve all done it. Sent an email and realized shortly after that it should not have gone out. Cue: scrambling for the ‘Undo’ button. Thanks, Gmail! For marketers the impact of an untimely and insensitive email can be catastrophic. There is no ‘undo’ button once it's reached your audience.
Topics: Social Media Best Practices, Email Marketing, Account Based Marketing, Brand Marketing, PR Crisis
Often considered the Hatfields and McCoy’s of the business environment, sales and marketing are two dueling teams that really just need to get along and call a truce.
Topics: Account Based Marketing, Marketing, Sales, Business Alignment