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Email Marketing: A Look Back at the 5 Biggest Trends in 2016

Posted by Chris Winter on Dec 21, 2016 11:01:36 AM

Early in 2016 we highlighted the 5 major trends that we predicted would have the greatest impact on Email Marketing in 2016. As we approach the end of the year, and before we unveil a set of predictions for 2017, we thought we should take a look back and see, to which degree, these predictions came true.

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Topics: Testing, context marketing, Email Marketing, Marketing Automation, Email Marketing Trends

Using Video to Breathe New Life into Your Email Marketing

Posted by Chris Winter on Dec 13, 2016 4:27:17 PM


Digital video has been one of the fastest-growing ad formats for the past several years, and as a result has become become increasingly more popular among consumers. It’s unsurprising then to see email marketers getting on board with video.

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Topics: Email Marketing, Video in Email, personalization

How to Create Effective Welcome Email & Win-Back Programs

Posted by Chris Winter on Dec 6, 2016 2:19:57 PM

Increasing subscriber engagement is a goal shared by all marketers and according to the “2016 Marketing Trends Survey” published by StrongView and Selligent earlier this year, “increasing subscriber engagement” was the top initiative for email marketers in the coming months, with 34% of respondents citing this goal.

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Topics: Email Marketing, welcome email programs, Win-Back Programs, Reengagement Campaigns

How to Avoid Digital Marketing Fatigue

Posted by Chris Winter on Nov 30, 2016 11:31:17 AM

Finding it difficult to keep customers engaged with your messaging? While the loss of subscribers over time is inevitable, you need to identify ways which can help to minimize this churn. It is critical to know at what point customers will fatigue and to have a strategy to reengage them.

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Topics: Digital Marketing, email engagement, Reengagement Campaigns

Why Email Marketing? 10 Great Reasons!

Posted by Chris Winter on Nov 21, 2016 1:10:44 PM

We live in an extraordinary age. Daily (if not hourly) new tech is being introduced enabling both marketers and consumers to communicate and interact in ways previously only dreamed about. Virtual reality is proving to be a complete game changer, already playing the role of disruptor within a variety of industries and its potential is still largely unknown. So why email marketing? Isn't Email old and unsexy?

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Topics: Email Marketing

Learn How To Optimize Your Subscribers' Journey

Posted by Melissa Mota on Nov 15, 2016 12:49:38 PM

Do you often find yourself so overwhelmed with your daily activities that you find it hard to break out of the "business as usual" mold and do something new and innovative?  If this sounds familiar you may be missing out on the bigger picture - your target market and their brand journey.

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Topics: Digital Marketing, Email Marketing, Customer Journey Mapping

Better Target Your Customers Using Behaviour-Based Insights

Posted by Chris Winter on Nov 7, 2016 2:48:55 PM

Understanding human behaviour and what drives consumers to engage with a brand is a goal all marketers share. However, according to a 2016 survey conducted by Econsultancy, while 76% of marketers were implementing basic segmentation only 15% of marketers were using behavioural targeting (based on web activity). This suggests that the majority of marketers have a ways to go before they are optimally targeting their customers.

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Topics: email, Emai Marketing, Behavioural Targeting

The Inbox Marketer Blog

Covering everything you need to know to achieve success with your email marketing programs

Designed to educate and inform, readers of this blog will find insightful and informative posts on best practices, tips, industry events, market changes and more.