Data-Driven Marketing

Inbox Marketer Blog

Social Media Crisis Management: An Adidas Case Study

Posted by Amanda Kruschack on May 2, 2017 10:31:47 AM

We’ve all done it. Sent an email and realized shortly after that it should not have gone out. Cue: scrambling for the ‘Undo’ button. Thanks, Gmail!  For marketers the impact of an untimely and insensitive email can be catastrophic. There is no ‘undo’ button once it's reached your audience.

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Topics: PR Crisis, Account Based Marketing, Brand Marketing, Email Marketing, Social Media Best Practices

How to Sync Sales & Marketing for Successful Growth

Posted by Amanda Kruschack on Apr 27, 2017 8:20:00 AM

Often considered the Hatfields and McCoy’s of the business environment, sales and marketing are two dueling teams that really just need to get along and call a truce.

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Topics: Sales, Account Based Marketing, Business Alignment, Marketing

5 Ways to Use Data to Find & Convert Your Top Leads

Posted by Brooklynn Boyer on Apr 5, 2017 8:37:00 AM

We’ve said it before and we’ll say it again, understanding your data and leveraging it for marketing is one of the smartest things you can do. Data lets the quantitative gathering drive the qualitative experience for your customer. Within that journey, capturing the leads at the right stage of their highly tracked journey is a skill that many businesses are still struggling to figure out.

Here are 5 ways to leverage your data to better capture and convert your top leads.

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Topics: Account Based Marketing, Data-Driven Marketing, Converting Leads

Leveraging Current Customer Insights to Acquire New Accounts

Posted by Brooklynn Boyer on Feb 22, 2017 2:13:44 PM

The optimal enterprise-focused sales strategy means increasing your deal size and decreasing your sales life cycles. While this may sound like the perfect idea on paper, it takes much more effort to craft. Using current customer’s buying patterns and engagement metrics, you can begin your way to understanding how an account-based marketing strategy will help you acquire new sales.

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Topics: ROI, Account Based Marketing, Lead Gen, Big Data, List Growth, Email Marketing, personalization, Behavioural Targeting, Data-Driven Marketing

The Inbox Marketer Blog

Covering everything you need to know to achieve success with your email marketing programs

Designed to educate and inform, readers of this blog will find insightful and informative posts on best practices, tips, industry events, market changes and more.

 

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