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CASL: 5 Key Facts & Observations

Posted by Chris Winter on Jul 27, 2016 8:20:54 AM

Two years have come and gone since Canada’s Anti-Spam Law, better known as CASL, was introduced. Ever since the legislation received royal assent it’s conjured up strong emotions in either direction. For some CASL was the best thing to happen to the email industry, while for others it was the worst. To get a firm answer as to the real impact of CASL on email marketing, we decided to take a closer look.

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Topics: Anti Spam, CASL, Email Marketing

CASL: More Change is Coming, Are You Prepared?

Posted by Chris Winter on Jun 28, 2016 3:44:37 PM

It’s been nearly two years since Canada’s Anti-Spam Law (CASL) came into effect and in that time marketers both in Canada and abroad have had to adapt their messaging programs to meet the legislations’ stringent requirements. If you thought your CASL related headaches were over, I’m sorry to report that they’re not, there are still more changes to come.

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Topics: Anti Spam, CASL, Email Marketing

CASL: What You Need To Know Two Years Later

Posted by Chris Winter on Jun 22, 2016 10:33:18 AM

 

Email marketing has been a popular messaging channel for years; however, unsolicited, irrelevant, and poorly targeted email messages annoyed consumers and threatened to undermine the entire email marketing industry. In an effort to combat this, the Canadian Government has implemented stricter anti-spam legislation, known as CASL (Canada’s Anti-Spam Legislation).

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Topics: Anti Spam, CASL, Email Marketing

Protecting Your Brand with DMARC - Stop the SPAM!

Posted by Chris Winter on Feb 16, 2016 7:04:24 PM

 

You’ve read the headlines - privacy breaches and phishing scams have become increasingly front page news. Gartner Group, a research and advisory firm, reported a 700% increase in phishing attacks from 2008-2012. These attacks targeted major bank brands, payment processors, health care providers, and e-tailers.

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Topics: Anti Spam, Spam, Email Marketing, DMARC

Porter Airlines Inc. fined $150,000 for violating Canada's anti-spam law

Posted by Chris Winter on Jun 30, 2015 5:01:00 PM

It was announced yesterday by The Canadian Radio-television and Telecommunications Commission (CRTC) that Porter Airlines Inc. has agreed to pay $150,000 as a result of alleged violations against Canada’s anti-spam legislation (CASL).

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Topics: Anti Spam, Spam, Email Marketing

Why Subscribers Flag Email As Spam

Posted by Chris Winter on Apr 13, 2015 11:58:00 AM

As an email marketer, you pride yourself on taking care of the details. With each email campaign you create valuable content, attractive CTAs, and engaging subject lines. Yet when you analyze the results from your email deployments, you may be concerned with the growing number of spam complaints your emails receive. It leaves you scratching your head asking, “Why this is happening?”

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Topics: Email List Cleaning, Anti Spam, Spam, list cleaning, Email Marketing

CASL, Canada’s Anti-Spam Law, 6 Months Later

Posted by Matthew Vernhout on Dec 17, 2014 4:50:00 PM

This blog post was originally published on Email Critic. (View original post here)

Now that Canada’s anti-spam legislation (CASL) has been in effect for six months, I thought it might be a good time to check in on its impact. To do so, I turned to my friend Matthew Vernhout. Matthew is the Chief Privacy Officer and Manager, Deliverability at Inbox Marketer Corp. and a Certified International Privacy Professional (Canada) with more than 14 years of experience in email marketing. He is intimately familiar with CASL because he ensures that Inbox Marketer’s clients are compliant with all relevant industry regulations, including CASL. Matthew kindly agreed to answer a barrage of questions regarding the Canadian law.

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Topics: Anti Spam, Spam, Privacy, CASL, Email Marketing

The Inbox Marketer Blog

Covering everything you need to know to achieve success with your email marketing programs

Designed to educate and inform, readers of this blog will find insightful and informative posts on best practices, tips, industry events, market changes and more.