The optimal enterprise-focused sales strategy means increasing your deal size and decreasing your sales life cycles. While this may sound like the perfect idea on paper, it takes much more effort to craft. Using current customer’s buying patterns and engagement metrics, you can begin your way to understanding how an account-based marketing strategy will help you acquire new sales.
Data and its analysis is where you and other smart marketers should focus your attention to gather insights about your customers. There is more real-time data now than ever before and it’s never been easier to get to - it’s literally in the palm of our hands.