Data-Driven Marketing

Inbox Marketer Blog

Leveraging Current Customer Insights to Acquire New Accounts

Posted by Brooklynn Boyer on Feb 22, 2017 2:13:44 PM

The optimal enterprise-focused sales strategy means increasing your deal size and decreasing your sales life cycles. While this may sound like the perfect idea on paper, it takes much more effort to craft. Using current customer’s buying patterns and engagement metrics, you can begin your way to understanding how an account-based marketing strategy will help you acquire new sales.

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Topics: ROI, Account Based Marketing, Lead Gen, Big Data, List Growth, Email Marketing, personalization, Behavioural Targeting, Data-Driven Marketing

How To Gather Insights From Your Data

Posted by Chris Winter on Feb 9, 2016 1:45:51 PM

Data and its analysis is where you and other smart marketers should focus your attention to gather insights about your customers. There is more real-time data now than ever before and it’s never been easier to get to - it’s literally in the palm of our hands.

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Topics: Email Marketing, Big Data, Data Analysis

The Inbox Marketer Blog

Covering everything you need to know to achieve success with your email marketing programs

Designed to educate and inform, readers of this blog will find insightful and informative posts on best practices, tips, industry events, market changes and more.


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