Data-Driven Marketing

Inbox Marketer Blog

Black Friday… It’s Already Here

Posted by Chris Winter on Nov 12, 2015 11:21:00 AM

Half of all shoppers have already started planning for Black Friday – the biggest shopping day of the year!

According to eMarketer 27% of consumers began researching purchases in September or October while another 29% started in the first couple weeks of November.

As a marketer it’s your job to entice these shoppers to your website or stores to make those big purchases. Are you feeling a bit behind this year? Not to worry, there is still time to throw together a last minute marketing campaign that will have your boss smiling from ear to ear. 

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Topics: Black Friday, Retail Marketing, Email Marketing

Black Friday's Gone Digital. Here’s What You Need To Know.

Posted by Chris Winter on Dec 2, 2014 5:13:00 PM

Another year, another Black Friday (and Cyber Monday) have come and gone. It seems like every year the momentum leading up to the day following American Thanksgiving, where many retailers return to profitability (back in the black), has increased exponentially. More recently, the acceleration of digital marketing and commerce efforts have been a major influence in the increased sales across North America.

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Topics: Black Friday, Retail Marketing, Email Marketing

The Inbox Marketer Blog

Covering everything you need to know to achieve success with your email marketing programs

Designed to educate and inform, readers of this blog will find insightful and informative posts on best practices, tips, industry events, market changes and more.


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