Data-Driven Marketing

Inbox Marketer Blog

The State of Email Marketing in Canada

Posted by Chris Winter on May 9, 2016 4:18:04 PM

The past five years have brought major change to Canada’s technology landscape. New platforms emerge seemingly every day; a few thrive, while others struggle along, slowly fading from prominence. Marketers must decide where best to invest their resources to ensure long-term success - it is no easy task.

Email marketing has proven itself time and time again to be an effective messaging channel. In its 40+ years it has out lasted many of its peers and naysayers, becoming a core messaging channel for the majority of marketers.

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Topics: Canada, Email Marketing, Email Marketing Trends

The Inbox Marketer Blog

Covering everything you need to know to achieve success with your email marketing programs

Designed to educate and inform, readers of this blog will find insightful and informative posts on best practices, tips, industry events, market changes and more.


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