The past five years have brought major change to Canada’s technology landscape. New platforms emerge seemingly every day; a few thrive, while others struggle along, slowly fading from prominence. Marketers must decide where best to invest their resources to ensure long-term success - it is no easy task.
Email marketing has proven itself time and time again to be an effective messaging channel. In its 40+ years it has out lasted many of its peers and naysayers, becoming a core messaging channel for the majority of marketers.