Data-Driven Marketing

Inbox Marketer Blog

Government of Canada Suspends CASL PRA

Posted by Matthew Vernhout on Jun 7, 2017 5:00:00 PM

Today the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development announced that Private Right of Action (PRA) provisions of Canada’s Anti-Spam Legislation (CASL) would not be coming into force as scheduled on July 1, 2017.

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Topics: Privacy, CASL

5 Most Popular Blog Posts From 2016

Posted by Chris Winter on Dec 28, 2016 11:46:30 AM

In 2016 we published new blog posts on a weekly basis. The topics cover everything you need to know to achieve success with your email marketing programs. In 2016 we shed light on emerging trends such as Visual Engagement Metrics, Personalized Video, and Behaviour-based Insights, but also wrote about some more core issues such email design, automated email programs, and email deliverability. As we approach the end of the year it’s interesting to look back and see which blog posts were the most popular with our readers in 2016. In doing so we can learn what topics our readers are most interested and where we should focus our efforts in 2017. So without further ado, here are the 5 most popular blog posts from 2016:

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Topics: Email Design, CASL, Email Marketing, Email Marketing Trends, Email Design Trends

CASL: 5 Key Facts & Observations

Posted by Chris Winter on Jul 27, 2016 8:20:54 AM

Two years have come and gone since Canada’s Anti-Spam Law, better known as CASL, was introduced. Ever since the legislation received royal assent it’s conjured up strong emotions in either direction. For some CASL was the best thing to happen to the email industry, while for others it was the worst. To get a firm answer as to the real impact of CASL on email marketing, we decided to take a closer look.

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Topics: Anti Spam, CASL, Email Marketing

CASL: More Change is Coming, Are You Prepared?

Posted by Chris Winter on Jun 28, 2016 3:44:37 PM

It’s been nearly two years since Canada’s Anti-Spam Law (CASL) came into effect and in that time marketers both in Canada and abroad have had to adapt their messaging programs to meet the legislations’ stringent requirements. If you thought your CASL related headaches were over, I’m sorry to report that they’re not, there are still more changes to come.

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Topics: Anti Spam, CASL, Email Marketing

CASL: What You Need To Know Two Years Later

Posted by Chris Winter on Jun 22, 2016 10:33:18 AM


Email marketing has been a popular messaging channel for years; however, unsolicited, irrelevant, and poorly targeted email messages annoyed consumers and threatened to undermine the entire email marketing industry. In an effort to combat this, the Canadian Government has implemented stricter anti-spam legislation, known as CASL (Canada’s Anti-Spam Legislation).

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Topics: Anti Spam, CASL, Email Marketing

CASL, Canada’s Anti-Spam Law, 6 Months Later

Posted by Matthew Vernhout on Dec 17, 2014 4:50:00 PM

This blog post was originally published on Email Critic. (View original post here)

Now that Canada’s anti-spam legislation (CASL) has been in effect for six months, I thought it might be a good time to check in on its impact. To do so, I turned to my friend Matthew Vernhout. Matthew is the Chief Privacy Officer and Manager, Deliverability at Inbox Marketer Corp. and a Certified International Privacy Professional (Canada) with more than 14 years of experience in email marketing. He is intimately familiar with CASL because he ensures that Inbox Marketer’s clients are compliant with all relevant industry regulations, including CASL. Matthew kindly agreed to answer a barrage of questions regarding the Canadian law.

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Topics: Anti Spam, Spam, Privacy, CASL, Email Marketing

The Inbox Marketer Blog

Covering everything you need to know to achieve success with your email marketing programs

Designed to educate and inform, readers of this blog will find insightful and informative posts on best practices, tips, industry events, market changes and more.


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