Managing the customer journey is one of the most important slices of your business’s operations. Knowing how your customers buy, what engages them and what ticks them off is the ultimate knowledge. Why? Because competition is stiff and good customer service is what’s going to set you apart.
Do you often find yourself so overwhelmed with your daily activities that you find it hard to break out of the "business as usual" mold and do something new and innovative? If this sounds familiar you may be missing out on the bigger picture - your target market and their brand journey.