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The Importance of Accurate Email Authentication Records

Posted by Matthew Vernhout on Dec 1, 2014 11:11:00 AM

Our partner, Message Systems, recently held Insight 2014, a user conference which I attended and spoke at. There I talked about the features of Message Systems’ adaptive delivery and how Inbox Marketer worked with their development team to build and test rules that changed the way the Momentum platform automatically trafficked. This helped by shaping email delivery and backing-off automatically when an Internet Service Provider (ISP) is overloaded or a mailer’s reputation changes. I also spoke alongside our partner 250ok about 2014 email trends in North America, where we compared email benchmarks from our platform with global trends relating to Inbox Placement Rates (IPR).

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Topics: Email Deliverability, deliverability, Email Marketing

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