Data-Driven Marketing

Inbox Marketer Blog

Digital Design Trends You Need To Use in 2017

Posted by Lindsay Chomitz on May 15, 2017 11:17:53 AM

Many factors influence the latest digital design trends; from new design instruments and software, to new design approaches. It’s tough keeping up with the Joneses’. We have compiled a list of design observations to make it easy for you to stay on trend in 2017.

Bring these trends into your email campaigns, website design, or digital advertisements for a modern and ‘oh-so-2017’ look!

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Topics: Email Design, Digital Marketing, Responsive Design, Email Design Trends, web design, digital design, Design Trends for 2017

How to Avoid Digital Marketing Fatigue

Posted by Chris Winter on Nov 30, 2016 11:31:17 AM

Finding it difficult to keep customers engaged with your messaging? While the loss of subscribers over time is inevitable, you need to identify ways which can help to minimize this churn. It is critical to know at what point customers will fatigue and to have a strategy to reengage them.

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Topics: Digital Marketing, email engagement, Reengagement Campaigns

Learn How To Optimize Your Subscribers' Journey

Posted by Melissa Mota on Nov 15, 2016 12:49:38 PM

Do you often find yourself so overwhelmed with your daily activities that you find it hard to break out of the "business as usual" mold and do something new and innovative?  If this sounds familiar you may be missing out on the bigger picture - your target market and their brand journey.

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Topics: Digital Marketing, Email Marketing, Customer Journey Mapping

Visual Engagement Metrics: Your Optimization Secret Weapon

Posted by Jean Templin on Jul 19, 2016 6:18:22 PM

Hopefully you have many optimization weapons in your arsenal: digital analytics, A/B testing, click mapping, user testing, etc.

One you may not have thought of (and hence your competitors might not be aware of): eye-tracking and visual engagement analytics.

When you hear the words ‘eye-tracking’ or ‘visual engagement analytics’ you may think these techniques are too expensive or complicated for you to use. With increasingly scalable technology and a decent game plan, however, that’s simply not true.

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Topics: Digital Marketing, eye-tracking

The 5 Major Trends Impacting Email Marketing in 2016

Posted by Chris Winter on Mar 2, 2016 10:34:08 AM

 The last five years have been one of the greatest periods of change in the marketing industry. Consumers are now connected 24/7, accessing content anywhere, at any time, and on multiple devices. Digital marketing now represents over 30% of marketing spend and is expected to increase to nearly 45% of marketing budgets in 2016.

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Topics: Digital Marketing, Mobile Marketing, Emai Marketing, email trends, Email Marketing Trends

The State of Email Marketing in Canada

Posted by Chris Winter on Jun 4, 2015 11:56:00 AM

Canadian consumers are constantly raising the bar on relevance. As a result, there is an increasing demand for one-to-one content using personalization, dynamic content, and predictive intelligence. According to eMarketer, the #1 strategy objective for email marketers in 2015 is to increase engagement. We are already seeing this with more companies transitioning from mass email to mass personalized email, leveraging automated email programs and preference centres to send subscribers fewer, but more targeted emails.

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Topics: Email Metrics, Digital Marketing, Email Marketing

10 Reasons to Love Email This Valentine’s Day

Posted by Chris Winter on Feb 11, 2015 11:08:00 AM

Digital marketing is in a state of constant change. The market is always growing and evolving. In just one year, the number of marketing technology vendors jumped from 900 to over 1800! According to a 2014 report from DNN Software, most marketers (63%) at midsize companies are saying they have too many marketing technology vendors to manage effectively. Moreover, consumers are raising the bar on relevance. There's an increasing demand to receive personalized content. As a digital marketer, it can be a challenge to know what channels are best for your business and where to invest your marketing dollars.

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Topics: Digital Marketing, Email Marketing

The Inbox Marketer Blog

Covering everything you need to know to achieve success with your email marketing programs

Designed to educate and inform, readers of this blog will find insightful and informative posts on best practices, tips, industry events, market changes and more.


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