Understanding human behaviour and what drives consumers to engage with a brand is a goal all marketers share. However, according to a 2016 survey conducted by Econsultancy, while 76% of marketers were implementing basic segmentation only 15% of marketers were using behavioural targeting (based on web activity). This suggests that the majority of marketers have a ways to go before they are optimally targeting their customers.
“Design is governed by both form and function. A continuous shift in balance occurs; understanding how to walk this theoretical tight-rope leads to elevated creative solutions.” – Mark Anderson, Art Director
Form and function are the most important elements in determining a design’s success, but understanding what that looks like and how it works is a challenge all marketers face.
Visual engagement analytics firm Sticky recently ran a study to compare how hard it is to engage Baby Boomers vs. Millennials with digital ads. They evaluated the digital ads on the AOL Lifestyle site featured below. The results may surprise you.
Customers are now more powerful than ever. Their always-connected status and ability to find information anytime from anywhere, in a matter of seconds, puts them in control of their own experience, and this trend has forced marketers to rethink how they engage and connect with their customers. As we head into the busy holiday season, we would like to share some tips to drive engagement for your digital programs.
For almost a decade email has laid claim to the title of highest ROI of all direct marketing channels. For every $1 spent, email marketing generates $38 in ROI. For many, email has become the foundation of their digital marketing program.
As a marketer you have spent years honing your email expertise, refining your strategies, and improving your campaigns and yet, research shows that reaching the inbox is more difficult than ever.
We always like to take a look back at the past 12 months to see which themes resonated most with our readers. In 2015, email marketers favoured posts on the fundamentals of email marketing, including how to implement industry best practices and how to practice good list hygiene.