Data-Driven Marketing

Inbox Marketer Blog

4 Keys to Better Email Deliverability

Posted by Chris Winter on Jun 8, 2016 6:32:20 PM

For almost a decade email has laid claim to the title of highest ROI of all direct marketing channels. For every $1 spent, email marketing generates $38 in ROI. For many, email has become the foundation of their digital marketing program.

As a marketer you have spent years honing your email expertise, refining your strategies, and improving your campaigns and yet, research shows that reaching the inbox is more difficult than ever.

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Topics: Email Deliverability, email, Email Marketing

3 Metrics to Measure the Health of Your Email Subscriber List

Posted by Chris Winter on Dec 10, 2015 1:44:06 PM

A healthy list is the key to a successful email marketing program. In 2015, ReturnPath reported that just 79% of commercial emails worldwide made it to the inbox. This means for every five emails sent, one never reaches the intended recipient.

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Topics: Email Deliverability, Email Marketing Best Practices, Email Marketing, List Hygiene

Sharp Deliverability Declines in North America

Posted by Chris Winter on Oct 29, 2015 3:45:00 PM

In 2015, just 79% of commercial emails worldwide have made it to the inbox, according to Return Path. This means for every five emails sent, one never reaches the intended recipient. Instead, it ends up in a spam folder or goes missing—most likely blocked by the mailbox provider.

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Topics: Email Deliverability, Email Marketing

Top Ten Tips to Improve Your Email Deliverability

Posted by Matthew Vernhout on May 4, 2015 12:19:00 PM

You’ve written, designed, coded, and sent your email; job complete, no worries, right? What if your email then lands in your subscribers’ spam folders? All that work beforehand isn’t going to matter much now.

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Topics: Email Deliverability, Email Design, Email Marketing

The Importance of Accurate Email Authentication Records

Posted by Matthew Vernhout on Dec 1, 2014 11:11:00 AM

Our partner, Message Systems, recently held Insight 2014, a user conference which I attended and spoke at. There I talked about the features of Message Systems’ adaptive delivery and how Inbox Marketer worked with their development team to build and test rules that changed the way the Momentum platform automatically trafficked. This helped by shaping email delivery and backing-off automatically when an Internet Service Provider (ISP) is overloaded or a mailer’s reputation changes. I also spoke alongside our partner 250ok about 2014 email trends in North America, where we compared email benchmarks from our platform with global trends relating to Inbox Placement Rates (IPR).

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Topics: Email Deliverability, deliverability, Email Marketing

The Inbox Marketer Blog

Covering everything you need to know to achieve success with your email marketing programs

Designed to educate and inform, readers of this blog will find insightful and informative posts on best practices, tips, industry events, market changes and more.

 

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