In 2016 we published new blog posts on a weekly basis. The topics cover everything you need to know to achieve success with your email marketing programs. In 2016 we shed light on emerging trends such as Visual Engagement Metrics, Personalized Video, and Behaviour-based Insights, but also wrote about some more core issues such email design, automated email programs, and email deliverability. As we approach the end of the year it’s interesting to look back and see which blog posts were the most popular with our readers in 2016. In doing so we can learn what topics our readers are most interested and where we should focus our efforts in 2017. So without further ado, here are the 5 most popular blog posts from 2016:
“Design is governed by both form and function. A continuous shift in balance occurs; understanding how to walk this theoretical tight-rope leads to elevated creative solutions.” – Mark Anderson, Art Director
Form and function are the most important elements in determining a design’s success, but understanding what that looks like and how it works is a challenge all marketers face.
In the last five years we’ve witnessed one of the greatest periods of change in the marketing industry. Consumers are now connected 24/7, accessing content anywhere, any time, and on multiple devices.
In 2016 marketers will continue to optimize their email creative in an attempt to push boundaries and create emails that are visually engaging and beautiful on any device. Here are the trends we're most excited about:
We always like to take a look back at the past 12 months to see which themes resonated most with our readers. In 2015, email marketers favoured posts on the fundamentals of email marketing, including how to implement industry best practices and how to practice good list hygiene.
If you’re like many email marketers, you spend lots of time on subject lines. And for good reason. But how much attention do you give to preheaders? If your preheaders still say “View in a web browser”, you’re missing a big opportunity.
You’ve written, designed, coded, and sent your email; job complete, no worries, right? What if your email then lands in your subscribers’ spam folders? All that work beforehand isn’t going to matter much now.
You may have heard that digital readers don’t read; they scan. Some people even suggest that our brains have adapted to this new way of “reading”, meaning novelists should be alarmed.
But what about digital marketers? Should we be alarmed, too?