In 2016 we published new blog posts on a weekly basis. The topics cover everything you need to know to achieve success with your email marketing programs. In 2016 we shed light on emerging trends such as Visual Engagement Metrics, Personalized Video, and Behaviour-based Insights, but also wrote about some more core issues such email design, automated email programs, and email deliverability. As we approach the end of the year it’s interesting to look back and see which blog posts were the most popular with our readers in 2016. In doing so we can learn what topics our readers are most interested and where we should focus our efforts in 2017. So without further ado, here are the 5 most popular blog posts from 2016:
In the last five years we’ve witnessed one of the greatest periods of change in the marketing industry. Consumers are now connected 24/7, accessing content anywhere, any time, and on multiple devices.
In 2016 marketers will continue to optimize their email creative in an attempt to push boundaries and create emails that are visually engaging and beautiful on any device. Here are the trends we're most excited about: