Data-Driven Marketing

Inbox Marketer Blog

People Don’t Read, They Scan

Posted by Jane Litchfield on Feb 24, 2015 10:54:00 AM

You may have heard that digital readers don’t read; they scan. Some people even suggest that our brains have adapted to this new way of “reading”, meaning novelists should be alarmed.

But what about digital marketers? Should we be alarmed, too?

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Topics: Email Design, Email Marketing

Top 10 Email Design Trends for 2015

Posted by Chris Winter on Jan 26, 2015 11:21:00 AM

Email saw a resurgence in 2014 as more marketers doubled down on a channel that continually proves itself to be a leader in digital marketing. In fact, according to the Direct Marketing Association, email ranks number one in ROI, with a $39.40 return on every dollar invested.

As designers, we are seeing more marketing managers revisiting their email templates in an attempt to push boundaries and create beautiful, engaging emails. As a result, 2015 promises to be an exciting time for email designers. Here are the trends we're most excited about:

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Topics: Email Design, Email Marketing

Email Marketing: Writing for Scanners

Posted by Jane Litchfield on Dec 8, 2014 5:06:00 PM

You probably won’t read to the end of this

Digital copywriting is humbling. Much as we would like to think people read every precious word, we know better. (With the exception of this post, of course.)

Email readers are in a hurry, their inboxes are brimming, and they’re probably reading our brilliant messages on their phone while they wait for the elevator or pretend to have a conversation.

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Topics: Email Design, Copywriting, email engagement, Email Marketing

Email Marketing: A Mobile State of Mind

Posted by Chris Winter on Nov 26, 2014 11:23:00 AM

Mobile devices are well embedded in consumer behaviour and email marketers should strategically plan their content and targeting accordingly. In doing so, content feels less generic and more personalized to the user’s context.

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Topics: Email Design, Responsive Design, Mobile Marketing, Email Marketing, Smartphones

Email ‘From’ Lines: Why You Should Care

Posted by Jane Litchfield on Apr 28, 2014 4:03:00 PM

Originally Published April 28th, 2014 on Direct Marketing News

Are you neglecting your email ‘from’ line? The good news is if it’s the right ‘from’ line, you should ignore it. Like a solid blue-chip stock, it should be left alone to keep building value for you. But how do you know it is the right ‘from’ line?

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Topics: Email Design, Copywriting, Email Marketing

The Inbox Marketer Blog

Covering everything you need to know to achieve success with your email marketing programs

Designed to educate and inform, readers of this blog will find insightful and informative posts on best practices, tips, industry events, market changes and more.


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