Finding it difficult to keep customers engaged with your messaging? While the loss of subscribers over time is inevitable, you need to identify ways which can help to minimize this churn. It is critical to know at what point customers will fatigue and to have a strategy to reengage them.
Visual engagement analytics firm Sticky recently ran a study to compare how hard it is to engage Baby Boomers vs. Millennials with digital ads. They evaluated the digital ads on the AOL Lifestyle site featured below. The results may surprise you.
Customers are now more powerful than ever. Their always-connected status and ability to find information anytime from anywhere, in a matter of seconds, puts them in control of their own experience, and this trend has forced marketers to rethink how they engage and connect with their customers. As we head into the busy holiday season, we would like to share some tips to drive engagement for your digital programs.
How often do you send emails to your subscribers? Messaging frequency is an area that can make or break an email marketer’s relationship with their subscribers. According to a study from TechnologyAdvice entitled, “What Consumers Want from Marketing Emails”, 43% of marketing email readers say they would like businesses to send email to them less frequently. However, every company has their own sending frequency sweet spot and the best way to determine that ideal email frequency is to test.
As an email marketer, it is easy to get wrapped up in your message and metrics while forgetting that there is a real person on the other end of “send.” Your subscribers may begin to tune out your message or unsubscribe altogether if your emails are irrelevant or lack real value. Your emails should serve a purpose and solve problems for subscribers. Even if they don’t buy from you every time, a click is important, as it shows your message is resonating and might inspire brand loyalty, which leads to purchases.
Email lists are the key to creating and maintaining customer relationships post purchase. Converting customers into subscribers is a great way to create brand loyalty and repeat purchasers. Keeping your list healthy and growing is an increasingly important aspect to Canadian email marketers with CASL in force now.
You probably won’t read to the end of this
Digital copywriting is humbling. Much as we would like to think people read every precious word, we know better. (With the exception of this post, of course.)