Data-Driven Marketing

Inbox Marketer Blog

How to Avoid Digital Marketing Fatigue

Posted by Chris Winter on Nov 30, 2016 11:31:17 AM

Finding it difficult to keep customers engaged with your messaging? While the loss of subscribers over time is inevitable, you need to identify ways which can help to minimize this churn. It is critical to know at what point customers will fatigue and to have a strategy to reengage them.

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Topics: Digital Marketing, email engagement, Reengagement Campaigns

How Marketers Need To Engage Millennials

Posted by Chris Winter on Sep 10, 2016 3:51:59 AM

Visual engagement analytics firm Sticky recently ran a study to compare how hard it is to engage Baby Boomers vs. Millennials with digital ads. They evaluated the digital ads on the AOL Lifestyle site featured below. The results may surprise you. 

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Topics: email, email engagement, millennials

Increase Customer Engagement With These 4 Tips

Posted by Chris Winter on Sep 1, 2016 12:38:42 PM

Customers are now more powerful than ever. Their always-connected status and ability to find information anytime from anywhere, in a matter of seconds, puts them in control of their own experience, and this trend has forced marketers to rethink how they engage and connect with their customers. As we head into the busy holiday season, we would like to share some tips to drive engagement for your digital programs.

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Topics: email, email engagement, Email Marketing

Email Frequency: Why Quality Trumps Quantity

Posted by Chris Winter on Jul 21, 2015 4:20:00 PM

How often do you send emails to your subscribers? Messaging frequency is an area that can make or break an email marketer’s relationship with their subscribers. According to a study from TechnologyAdvice entitled, “What Consumers Want from Marketing Emails”, 43% of marketing email readers say they would like businesses to send email to them less frequently. However, every company has their own sending frequency sweet spot and the best way to determine that ideal email frequency is to test.

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Topics: Email Best Practices, Email Frequency, email engagement, Email Marketing

How to Keep More Eyes on Your Emails

Posted by Lindsay Chomitz on Jul 15, 2015 4:55:00 PM

As an email marketer, it is easy to get wrapped up in your message and metrics while forgetting that there is a real person on the other end of “send.” Your subscribers may begin to tune out your message or unsubscribe altogether if your emails are irrelevant or lack real value. Your emails should serve a purpose and solve problems for subscribers. Even if they don’t buy from you every time, a click is important, as it shows your message is resonating and might inspire brand loyalty, which leads to purchases.

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Topics: Email Retention, email engagement, Email Marketing

How to Grow Your Email Marketing List

Posted by Chris Carson on May 28, 2015 12:02:00 PM

Email lists are the key to creating and maintaining customer relationships post purchase. Converting customers into subscribers is a great way to create brand loyalty and repeat purchasers. Keeping your list healthy and growing is an increasingly important aspect to Canadian email marketers with CASL in force now.

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Topics: Email Retention, email engagement, Email Marketing

Email Marketing: Writing for Scanners

Posted by Jane Litchfield on Dec 8, 2014 5:06:00 PM

You probably won’t read to the end of this

Digital copywriting is humbling. Much as we would like to think people read every precious word, we know better. (With the exception of this post, of course.)

Email readers are in a hurry, their inboxes are brimming, and they’re probably reading our brilliant messages on their phone while they wait for the elevator or pretend to have a conversation.

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Topics: Email Design, Copywriting, email engagement, Email Marketing

The Inbox Marketer Blog

Covering everything you need to know to achieve success with your email marketing programs

Designed to educate and inform, readers of this blog will find insightful and informative posts on best practices, tips, industry events, market changes and more.

 

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