Data-Driven Marketing

Inbox Marketer Blog

Why Subscribers Flag Email As Spam

Posted by Chris Winter on Apr 13, 2015 11:58:00 AM

As an email marketer, you pride yourself on taking care of the details. With each email campaign you create valuable content, attractive CTAs, and engaging subject lines. Yet when you analyze the results from your email deployments, you may be concerned with the growing number of spam complaints your emails receive. It leaves you scratching your head asking, “Why this is happening?”

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Topics: Email List Cleaning, Anti Spam, Spam, list cleaning, Email Marketing

Email List Cleaning – Done Right in 4 Simple Steps

Posted by Chris Winter on Mar 30, 2015 3:17:00 PM

The days of mass email blasts and list rentals are gone. Privacy has become a hot button issue and consumer expectations have changed. If you aren't building and managing your own email lists, you run the risk of being flagged as spam and decreasing your ROI. It is critical that you ensure your lists are clean and up to date. Here are 4 simple steps to effective email list cleaning:

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Topics: Email List Cleaning, Privacy, list cleaning, Email Marketing

The Inbox Marketer Blog

Covering everything you need to know to achieve success with your email marketing programs

Designed to educate and inform, readers of this blog will find insightful and informative posts on best practices, tips, industry events, market changes and more.


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