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Segmenting Subscribers to Drive Increased Email Response

Posted by Brooklynn Boyer on Apr 13, 2017 8:25:00 AM

We’ve said it before and we’ll say it again, personalized marketing is the center of inbound marketing. The same goes for email. If you include all your subscribers in one list, you’re assuming they are all the same person (same interests, same title, same industry, same hair colour, etc.) People want to feel unique in today’s digital world. Personalizing and segmenting your email subscriber lists will help you increase delivery, open rates and engagement with your call-to-action.

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Topics: Email Marketing, Blog, Response Rate, Subscribers

Leveraging Current Customer Insights to Acquire New Accounts

Posted by Brooklynn Boyer on Feb 22, 2017 2:13:44 PM

The optimal enterprise-focused sales strategy means increasing your deal size and decreasing your sales life cycles. While this may sound like the perfect idea on paper, it takes much more effort to craft. Using current customer’s buying patterns and engagement metrics, you can begin your way to understanding how an account-based marketing strategy will help you acquire new sales.

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Topics: List Growth, Email Marketing, Big Data, ROI, Behavioural Targeting, Lead Gen, personalization, Data-Driven Marketing, Account Based Marketing

5 Most Popular Blog Posts From 2016

Posted by Chris Winter on Dec 28, 2016 11:46:30 AM

In 2016 we published new blog posts on a weekly basis. The topics cover everything you need to know to achieve success with your email marketing programs. In 2016 we shed light on emerging trends such as Visual Engagement Metrics, Personalized Video, and Behaviour-based Insights, but also wrote about some more core issues such email design, automated email programs, and email deliverability. As we approach the end of the year it’s interesting to look back and see which blog posts were the most popular with our readers in 2016. In doing so we can learn what topics our readers are most interested and where we should focus our efforts in 2017. So without further ado, here are the 5 most popular blog posts from 2016:

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Topics: Email Design, CASL, Email Marketing, Email Marketing Trends, Email Design Trends

Email Marketing: A Look Back at the 5 Biggest Trends in 2016

Posted by Chris Winter on Dec 21, 2016 11:01:36 AM

Early in 2016 we highlighted the 5 major trends that we predicted would have the greatest impact on Email Marketing in 2016. As we approach the end of the year, and before we unveil a set of predictions for 2017, we thought we should take a look back and see, to which degree, these predictions came true.

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Topics: Testing, context marketing, Email Marketing, Marketing Automation, Email Marketing Trends

Using Video to Breathe New Life into Your Email Marketing

Posted by Chris Winter on Dec 13, 2016 4:27:17 PM


Digital video has been one of the fastest-growing ad formats for the past several years, and as a result has become become increasingly more popular among consumers. It’s unsurprising then to see email marketers getting on board with video.

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Topics: Email Marketing, Video in Email, personalization

How to Create Effective Welcome Email & Win-Back Programs

Posted by Chris Winter on Dec 6, 2016 2:19:57 PM

Increasing subscriber engagement is a goal shared by all marketers and according to the “2016 Marketing Trends Survey” published by StrongView and Selligent earlier this year, “increasing subscriber engagement” was the top initiative for email marketers in the coming months, with 34% of respondents citing this goal.

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Topics: Email Marketing, welcome email programs, Win-Back Programs, Reengagement Campaigns

Why Email Marketing? 10 Great Reasons!

Posted by Chris Winter on Nov 21, 2016 1:10:44 PM

We live in an extraordinary age. Daily (if not hourly) new tech is being introduced enabling both marketers and consumers to communicate and interact in ways previously only dreamed about. Virtual reality is proving to be a complete game changer, already playing the role of disruptor within a variety of industries and its potential is still largely unknown. So why email marketing? Isn't Email old and unsexy?

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Topics: Email Marketing

The Inbox Marketer Blog

Covering everything you need to know to achieve success with your email marketing programs

Designed to educate and inform, readers of this blog will find insightful and informative posts on best practices, tips, industry events, market changes and more.