Testing email programs doesn’t have to require significant resources and huge sample groups. Read on to find out what to test, how to test it, and why it’s critical to your future email marketing success.
Looking for more leads? A better conversion rate? There’s one surefire way to help achieve them: have a crystal clear call-to-action (CTA). Here are four steps you can take to make your CTA stronger than ever before.
Two heads are always better than one when it comes to solving marketing problems for clients. This year, think about exploring the art of co-marketing for some of the reasons listed below!
To keep up with the ever-evolving landscape of digital marketing, our learning has to move just as fast. We decided to compile a list of our favourite go-to learning resources for anything marketing, design, or tech related in the industry in order to help accelerate your skills for success.
As a data-driven email marketing agency, we have lots of tools that we use to accomplish different client goals. With so many terms and acronyms being used in our blog posts, our resources, and our day-to-day operations, we decided to define them in this extensive list!
Automatically adjusting your email content to fit the needs or wants of the end-user is the ultimate personalization hack, and admittedly, simple to implement. Find out why interactive email content delivers the ideal customer experience everyone is looking for.
Are your active subscribers higher in number than your inactive subscribers? If your inactive list is overflowing, it represents opportunities you can leverage for improving your email marketing results - read on to find out why not all is lost when your subscribers become inactive.