Are your active subscribers higher in number than your inactive subscribers? If your inactive list is overflowing, it represents opportunities you can leverage for improving your email marketing results - read on to find out why not all is lost when your subscribers become inactive.
What’s the first thing you do when you wake up? It’s likely you reach for your companion; and by companion, we mean your mobile phone. This blog post explores what is driving the mobile-growth and the three trends that marketers should take advantage of in order to drive business growth.
The future of email marketing is now: to keep your marketing competitive in 2018, leverage these 3 must-have automations to maximize conversions.
A healthy list is the key to a successful email marketing program. In 2015, ReturnPath reported that just 79% of commercial emails worldwide made it to the inbox. This means for every five emails sent, one never reaches the intended recipient.