Data-Driven Marketing

Inbox Marketer Blog

Make 2018 Your Year With These Automations

Posted by Ryan Antooa on Apr 11, 2018 2:49:49 PM

The future of email marketing is now: to keep your marketing competitive in 2018, leverage these 3 must-have automations to maximize conversions.

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Topics: Email Marketing Best Practices, Email Marketing Trends, Email Trends 2018

3 Metrics to Measure the Health of Your Email Subscriber List

Posted by Chris Winter on Dec 10, 2015 1:44:06 PM

A healthy list is the key to a successful email marketing program. In 2015, ReturnPath reported that just 79% of commercial emails worldwide made it to the inbox. This means for every five emails sent, one never reaches the intended recipient.

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Topics: Email Deliverability, Email Marketing Best Practices, Email Marketing, List Hygiene

The Inbox Marketer Blog

Covering everything you need to know to achieve success with your email marketing programs

Designed to educate and inform, readers of this blog will find insightful and informative posts on best practices, tips, industry events, market changes and more.


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