Data-Driven Marketing

Inbox Marketer Blog

Reactivate Your Inactive Subscribers Fast

Posted by Ryan Antooa on May 14, 2018 8:05:00 AM

Are your active subscribers higher in number than your inactive subscribers? If your inactive list is overflowing, it represents opportunities you can leverage for improving your email marketing results - read on to find out why not all is lost when your subscribers become inactive.

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Topics: Email Marketing Best Practices, Email Marketing, Email Marketing Trends, inbox marketer, Email Trends 2018, Reactivation Campaign, Inactive Subscribers

Leveraging Mobile Marketing Trends In 2018

Posted by Ryan Antooa on Apr 25, 2018 7:35:00 AM

What’s the first thing you do when you wake up? It’s likely you reach for your companion; and by companion, we mean your mobile phone. This blog post explores what is driving the mobile-growth and the three trends that marketers should take advantage of in order to drive business growth.

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Topics: Mobile Marketing, Email Marketing Best Practices, Brand Marketing, mobile email, inbox marketer, marketing ecosystem, Email Trends 2018

Make 2018 Your Year With These Automations

Posted by Ryan Antooa on Apr 11, 2018 2:49:49 PM

The future of email marketing is now: to keep your marketing competitive in 2018, leverage these 3 must-have automations to maximize conversions.

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Topics: Email Marketing Best Practices, Email Marketing Trends, Email Trends 2018

3 Metrics to Measure the Health of Your Email Subscriber List

Posted by Chris Winter on Dec 10, 2015 1:44:06 PM

A healthy list is the key to a successful email marketing program. In 2015, ReturnPath reported that just 79% of commercial emails worldwide made it to the inbox. This means for every five emails sent, one never reaches the intended recipient.

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Topics: Email Deliverability, Email Marketing Best Practices, Email Marketing, List Hygiene

The Inbox Marketer Blog

Covering everything you need to know to achieve success with your email marketing programs

Designed to educate and inform, readers of this blog will find insightful and informative posts on best practices, tips, industry events, market changes and more.


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