Data-Driven Marketing

Inbox Marketer Blog

Reactivate Your Inactive Subscribers Fast

Posted by Ryan Antooa on May 14, 2018 8:05:00 AM

Are your active subscribers higher in number than your inactive subscribers? If your inactive list is overflowing, it represents opportunities you can leverage for improving your email marketing results - read on to find out why not all is lost when your subscribers become inactive.

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Topics: Email Marketing Best Practices, Email Marketing, Email Marketing Trends, inbox marketer, Email Trends 2018, Reactivation Campaign, Inactive Subscribers

Make 2018 Your Year With These Automations

Posted by Ryan Antooa on Apr 11, 2018 2:49:49 PM

The future of email marketing is now: to keep your marketing competitive in 2018, leverage these 3 must-have automations to maximize conversions.

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Topics: Email Marketing Best Practices, Email Marketing Trends, Email Trends 2018

5 Most Popular Blog Posts From 2016

Posted by Chris Winter on Dec 28, 2016 11:46:30 AM

In 2016 we published new blog posts on a weekly basis. The topics cover everything you need to know to achieve success with your email marketing programs. In 2016 we shed light on emerging trends such as Visual Engagement Metrics, Personalized Video, and Behaviour-based Insights, but also wrote about some more core issues such email design, automated email programs, and email deliverability. As we approach the end of the year it’s interesting to look back and see which blog posts were the most popular with our readers in 2016. In doing so we can learn what topics our readers are most interested and where we should focus our efforts in 2017. So without further ado, here are the 5 most popular blog posts from 2016:

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Topics: Email Design, CASL, Email Marketing, Email Marketing Trends, Email Design Trends

Email Marketing: A Look Back at the 5 Biggest Trends in 2016

Posted by Chris Winter on Dec 21, 2016 11:01:36 AM

Early in 2016 we highlighted the 5 major trends that we predicted would have the greatest impact on Email Marketing in 2016. As we approach the end of the year, and before we unveil a set of predictions for 2017, we thought we should take a look back and see, to which degree, these predictions came true.

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Topics: Testing, context marketing, Email Marketing, Marketing Automation, Email Marketing Trends

The State of Email Marketing in Canada

Posted by Chris Winter on May 9, 2016 4:18:04 PM

The past five years have brought major change to Canada’s technology landscape. New platforms emerge seemingly every day; a few thrive, while others struggle along, slowly fading from prominence. Marketers must decide where best to invest their resources to ensure long-term success - it is no easy task.

Email marketing has proven itself time and time again to be an effective messaging channel. In its 40+ years it has out lasted many of its peers and naysayers, becoming a core messaging channel for the majority of marketers.

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Topics: Canada, Email Marketing, Email Marketing Trends

The 5 Major Trends Impacting Email Marketing in 2016

Posted by Chris Winter on Mar 2, 2016 10:34:08 AM

 The last five years have been one of the greatest periods of change in the marketing industry. Consumers are now connected 24/7, accessing content anywhere, at any time, and on multiple devices. Digital marketing now represents over 30% of marketing spend and is expected to increase to nearly 45% of marketing budgets in 2016.

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Topics: Digital Marketing, Mobile Marketing, Emai Marketing, email trends, Email Marketing Trends

The Inbox Marketer Blog

Covering everything you need to know to achieve success with your email marketing programs

Designed to educate and inform, readers of this blog will find insightful and informative posts on best practices, tips, industry events, market changes and more.


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