We live in an extraordinary age. Daily (if not hourly) new tech is being introduced enabling both marketers and consumers to communicate and interact in ways previously only dreamed about. Virtual reality is proving to be a complete game changer, already playing the role of disruptor within a variety of industries and its potential is still largely unknown. So why email marketing? Isn't Email old and unsexy?
Do you often find yourself so overwhelmed with your daily activities that you find it hard to break out of the "business as usual" mold and do something new and innovative? If this sounds familiar you may be missing out on the bigger picture - your target market and their brand journey.
Customers are now more powerful than ever. Their always-connected status and ability to find information anytime from anywhere, in a matter of seconds, puts them in control of their own experience, and this trend has forced marketers to rethink how they engage and connect with their customers. As we head into the busy holiday season, we would like to share some tips to drive engagement for your digital programs.
A Quick Overview
It’s late August and Canada Post and the Canadian Union of Postal Workers have again agreed to extend mediation aimed at resolving their labour dispute by another 24 hours. The two sides have been deadlocked for months on the issues of pay scales for rural letter carriers and proposed changes to pensions for future employees. If talks fail the Canadian mail system could come to a halt as early as tomorrow – leaving Canadians to face the fifth widespread disruption to mail delivery since the 1980s.
Thanksgiving, Black Friday, Christmas, Boxing Day and New Years – the string of Holidays that close out the calendar year are some of the busiest and therefore most important selling periods for marketers. As we head into another busy fall and holiday shopping season here are some things to remember when it comes to where you should be spending your marketing dollars.
Two years have come and gone since Canada’s Anti-Spam Law, better known as CASL, was introduced. Ever since the legislation received royal assent it’s conjured up strong emotions in either direction. For some CASL was the best thing to happen to the email industry, while for others it was the worst. To get a firm answer as to the real impact of CASL on email marketing, we decided to take a closer look.
It’s been nearly two years since Canada’s Anti-Spam Law (CASL) came into effect and in that time marketers both in Canada and abroad have had to adapt their messaging programs to meet the legislations’ stringent requirements. If you thought your CASL related headaches were over, I’m sorry to report that they’re not, there are still more changes to come.