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Learn How To Optimize Your Subscribers' Journey

Posted by Melissa Mota on Nov 15, 2016 12:49:38 PM

Do you often find yourself so overwhelmed with your daily activities that you find it hard to break out of the "business as usual" mold and do something new and innovative?  If this sounds familiar you may be missing out on the bigger picture - your target market and their brand journey.

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Topics: Digital Marketing, Email Marketing, Customer Journey Mapping

Increase Customer Engagement With These 4 Tips

Posted by Chris Winter on Sep 1, 2016 12:38:42 PM

Customers are now more powerful than ever. Their always-connected status and ability to find information anytime from anywhere, in a matter of seconds, puts them in control of their own experience, and this trend has forced marketers to rethink how they engage and connect with their customers. As we head into the busy holiday season, we would like to share some tips to drive engagement for your digital programs.

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Topics: email, email engagement, Email Marketing

Canada Post - Bracing For the Worst-Case Scenario

Posted by Chris Winter on Aug 30, 2016 4:50:13 PM

A Quick Overview

It’s late August and Canada Post and the Canadian Union of Postal Workers have again agreed to extend mediation aimed at resolving their labour dispute by another 24 hours. The two sides have been deadlocked for months on the issues of pay scales for rural letter carriers and proposed changes to pensions for future employees. If talks fail the Canadian mail system could come to a halt as early as tomorrow – leaving Canadians to face the fifth widespread disruption to mail delivery since the 1980s.

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Topics: Email Marketing, Direct Mail

Why Should Marketers Keep Sending Emails?

Posted by Chris Winter on Aug 10, 2016 3:27:22 PM

Thanksgiving, Black Friday, Christmas, Boxing Day and New Years – the string of Holidays that close out the calendar year are some of the busiest and therefore most important selling periods for marketers. As we head into another busy fall and holiday shopping season here are some things to remember when it comes to where you should be spending your marketing dollars. 

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Topics: Email Marketing, CPC, Click Through Rates, ROI, Open rates

CASL: 5 Key Facts & Observations

Posted by Chris Winter on Jul 27, 2016 8:20:54 AM

Two years have come and gone since Canada’s Anti-Spam Law, better known as CASL, was introduced. Ever since the legislation received royal assent it’s conjured up strong emotions in either direction. For some CASL was the best thing to happen to the email industry, while for others it was the worst. To get a firm answer as to the real impact of CASL on email marketing, we decided to take a closer look.

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Topics: Anti Spam, CASL, Email Marketing

CASL: More Change is Coming, Are You Prepared?

Posted by Chris Winter on Jun 28, 2016 3:44:37 PM

It’s been nearly two years since Canada’s Anti-Spam Law (CASL) came into effect and in that time marketers both in Canada and abroad have had to adapt their messaging programs to meet the legislations’ stringent requirements. If you thought your CASL related headaches were over, I’m sorry to report that they’re not, there are still more changes to come.

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Topics: Anti Spam, CASL, Email Marketing

CASL: What You Need To Know Two Years Later

Posted by Chris Winter on Jun 22, 2016 10:33:18 AM

 

Email marketing has been a popular messaging channel for years; however, unsolicited, irrelevant, and poorly targeted email messages annoyed consumers and threatened to undermine the entire email marketing industry. In an effort to combat this, the Canadian Government has implemented stricter anti-spam legislation, known as CASL (Canada’s Anti-Spam Legislation).

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Topics: Anti Spam, CASL, Email Marketing

The Inbox Marketer Blog

Covering everything you need to know to achieve success with your email marketing programs

Designed to educate and inform, readers of this blog will find insightful and informative posts on best practices, tips, industry events, market changes and more.