Data-Driven Marketing

Inbox Marketer Blog

Top 5 Blog Posts From 2015

Posted by Chris Winter on Jan 11, 2016 12:08:50 PM


We always like to take a look back at the past 12 months to see which themes resonated most with our readers. In 2015, email marketers favoured posts on the fundamentals of email marketing, including how to implement industry best practices and how to practice good list hygiene.

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Topics: Email Metrics, Email Design, email, Email Marketing

Intro to Email Marketing Metrics

Posted by Chris Winter on Aug 5, 2015 4:16:00 PM

We are seeing more and more marketers turning to email in order to better connect and engage with their customer base. Why email? More marketers are attracted to email because of the tremendous amount of data it delivers - data that other digital channels can’t offer. As a result, we felt a primer on basic email marketing metrics could be helpful to those marketers new to email marketing.

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Topics: Email Metrics, Email Marketing

Why Email Don’t Get No Respect

Posted by Chris Winter on Jun 22, 2015 5:10:00 PM

A recent Globe and Mail article titled “Web ad ‘viewability’ eyed as new standard” brings to question whether web ads are being seen – apparently they are not. According to the article, “Viewability” has become a hot topic in the ad industry, as marketers pour more money into digital ads only to find out that those ads never actually appeared in front of humans.

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Topics: Email Metrics, Email Marketing

The State of Email Marketing in Canada

Posted by Chris Winter on Jun 4, 2015 11:56:00 AM

Canadian consumers are constantly raising the bar on relevance. As a result, there is an increasing demand for one-to-one content using personalization, dynamic content, and predictive intelligence. According to eMarketer, the #1 strategy objective for email marketers in 2015 is to increase engagement. We are already seeing this with more companies transitioning from mass email to mass personalized email, leveraging automated email programs and preference centres to send subscribers fewer, but more targeted emails.

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Topics: Email Metrics, Digital Marketing, Email Marketing

Four Ways to Measure Your Email Campaigns this St. Patrick's Day

Posted by Geoff Linton on Mar 17, 2015 5:34:00 PM

Finding the proverbial “pot-o’-gold” at the end of the rainbow in your email marketing metrics can be harder than finding the real thing. Trying to connect the dots and find insight within your data is difficult, especially when you aren't certain how to analyse your data.

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Topics: Email Metrics, Email Measurement, Email Marketing

5 Major Factors Impacting Email Marketing

Posted by Chris Winter on Mar 13, 2015 5:44:00 PM

In 2014, email marketing reaffirmed its effectiveness as a digital marketing channel. Technologies like countdown clocks, scratch and win, animated GIFs, and video in email have given a much needed refresh to many email marketing programs. MarketingSherpa reported that a large majority of American adults — 72% — prefer companies to communicate with them via email over any other channel and the Direct Marketing Association (DMA) proclaimed that email is still the best channel in terms of return on investment (ROI) with an average of 40:1!

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Topics: Email Metrics, Email Marketing

The Inbox Marketer Blog

Covering everything you need to know to achieve success with your email marketing programs

Designed to educate and inform, readers of this blog will find insightful and informative posts on best practices, tips, industry events, market changes and more.


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