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Email Marketing 101 - Relationship Building

Posted by Aislinn Shoveller on Oct 6, 2015 3:31:00 PM

Lesson 1: Relationship Building

Everyone has met that annoying person at a party who talks about themselves all night, never asking about you or letting you contribute. You’re immediately thinking up excuses for where else you need to be or who else you need to speak to so that you can escape the dull conversation. The same can be said for companies that don’t see email marketing as a relationship building tool. Your subscribers start looking for the punch bowl really quickly.

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Topics: Email Retention, Email Marketing

How to Keep More Eyes on Your Emails

Posted by Lindsay Chomitz on Jul 15, 2015 4:55:00 PM

As an email marketer, it is easy to get wrapped up in your message and metrics while forgetting that there is a real person on the other end of “send.” Your subscribers may begin to tune out your message or unsubscribe altogether if your emails are irrelevant or lack real value. Your emails should serve a purpose and solve problems for subscribers. Even if they don’t buy from you every time, a click is important, as it shows your message is resonating and might inspire brand loyalty, which leads to purchases.

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Topics: Email Retention, email engagement, Email Marketing

How to Grow Your Email Marketing List

Posted by Chris Carson on May 28, 2015 12:02:00 PM

Email lists are the key to creating and maintaining customer relationships post purchase. Converting customers into subscribers is a great way to create brand loyalty and repeat purchasers. Keeping your list healthy and growing is an increasingly important aspect to Canadian email marketers with CASL in force now.

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Topics: Email Retention, email engagement, Email Marketing

The Power of Email Preference Centres

Posted by Aislinn Shoveller on Apr 28, 2015 1:06:00 PM

Marketers should be well aware by now that their subscribers only care about what you can do for them. Email content should not be used as an opportunity to pat yourself on the back, it should be a relationship builder. When you allow your subscribers to get to know, like, and trust you, over time you’ll see more long-time loyalty, referrals, and repeat purchases.

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Topics: Email Retention, Preference Centres, Email Marketing

The Inbox Marketer Blog

Covering everything you need to know to achieve success with your email marketing programs

Designed to educate and inform, readers of this blog will find insightful and informative posts on best practices, tips, industry events, market changes and more.


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