Testing email programs doesn’t have to require significant resources and huge sample groups. Read on to find out what to test, how to test it, and why it’s critical to your future email marketing success.
Topics: inbox marketer, Email Trends 2018, Email Marketing Best Practices, Email Marketing Trends, Email Marketing, Marketing Definitions
Looking for more leads? A better conversion rate? There’s one surefire way to help achieve them: have a crystal clear call-to-action (CTA). Here are four steps you can take to make your CTA stronger than ever before.
Topics: inbox marketer, Email Trends 2018, Email Marketing Best Practices, Email Marketing Trends, Email Marketing, Marketing Definitions
Two heads are always better than one when it comes to solving marketing problems for clients. This year, think about exploring the art of co-marketing for some of the reasons listed below!
Topics: inbox marketer, Email Trends 2018, Email Marketing Best Practices, Email Marketing Trends, Email Marketing, Marketing Definitions
To keep up with the ever-evolving landscape of digital marketing, our learning has to move just as fast. We decided to compile a list of our favourite go-to learning resources for anything marketing, design, or tech related in the industry in order to help accelerate your skills for success.
Topics: inbox marketer, Email Trends 2018, Email Marketing Best Practices, Email Marketing Trends, Email Marketing, Marketing Definitions
As a data-driven email marketing agency, we have lots of tools that we use to accomplish different client goals. With so many terms and acronyms being used in our blog posts, our resources, and our day-to-day operations, we decided to define them in this extensive list!
Topics: inbox marketer, Email Trends 2018, Email Marketing Best Practices, Email Marketing Trends, Email Marketing, Marketing Definitions
Automatically adjusting your email content to fit the needs or wants of the end-user is the ultimate personalization hack, and admittedly, simple to implement. Find out why interactive email content delivers the ideal customer experience everyone is looking for.
Topics: inbox marketer, company culture, Email Trends 2018, Interactive Email Content, Email Marketing Best Practices, Email Marketing Trends, Email Marketing
Is your email marketing as competitive as it could be for your industry? Find out what email innovations companies will be using in 2018 and how you can leverage them to boost your email marketing results.
Topics: Email Marketing Trends, Email Marketing Best Practices, marketing ecosystem, Brand Marketing, inbox marketer, Email Trends 2018