Data-Driven Marketing

Inbox Marketer Blog

3 Metrics to Measure the Health of Your Email Subscriber List

Posted by Chris Winter on Dec 10, 2015 1:44:06 PM

A healthy list is the key to a successful email marketing program. In 2015, ReturnPath reported that just 79% of commercial emails worldwide made it to the inbox. This means for every five emails sent, one never reaches the intended recipient.

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Topics: Email Deliverability, Email Marketing Best Practices, Email Marketing, List Hygiene

The Inbox Marketer Blog

Covering everything you need to know to achieve success with your email marketing programs

Designed to educate and inform, readers of this blog will find insightful and informative posts on best practices, tips, industry events, market changes and more.


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