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Email Marketing: A Look Back at the 5 Biggest Trends in 2016

Posted by Chris Winter on Dec 21, 2016 11:01:36 AM

Early in 2016 we highlighted the 5 major trends that we predicted would have the greatest impact on Email Marketing in 2016. As we approach the end of the year, and before we unveil a set of predictions for 2017, we thought we should take a look back and see, to which degree, these predictions came true.

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Topics: Testing, context marketing, Email Marketing, Marketing Automation, Email Marketing Trends

Win Customers & Keep them Coming Back with Automated Email Campaigns

Posted by Chris Winter on May 16, 2016 12:33:49 PM

Customers become engaged and loyal to a brand when they are provided with relevant and timely messages that add value to their lives. Value can come in different forms, like a welcome message to a new subscriber that arrives moments after registration, outlining the benefits of the email program and offering an attractive discount off their next purchase, or a follow-up email ensuring that the service they received met their standards, offering them a chance to provide feedback, both good and bad. These little touches are the pieces that add up to produce a great brand experience, and can turn a onetime purchaser into a lifelong customer.

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Topics: Email Marketing, Marketing Automation

Why the Time is Ripe Marketing Automation

Posted by Chris Winter on Jan 20, 2016 2:41:22 PM

According to a SiriusDecisions report, 50% of B2B organizations will adopt marketing automation technology by the end of this year (2015) alone!

The wave of newcomers to the marketing automation landscape is a clear indication that organizations are backing the idea that in order to stay competitive, they have to make fundamental changes to their marketing and sales processes. Moving from tedious, repetitive tasks into the world of automated campaigns has become an essential capability for those who want to keep pace with the competition.

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Topics: Email Marketing, Triggered Emails, Marketing Automation

The Inbox Marketer Blog

Covering everything you need to know to achieve success with your email marketing programs

Designed to educate and inform, readers of this blog will find insightful and informative posts on best practices, tips, industry events, market changes and more.