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Marketing’s Mobile Shift

Posted by Geoff Linton on Mar 15, 2016 2:17:47 PM

This article originally appeared in the February 2016 issue of Direct Marketing Magazine.

Marketing planning becomes challenging as the mobile landscape is always shifting. The ways in which consumers behave and consume media has changed. Today’s consumers use multiple devices throughout the day to research, connect and shop. To add to the complexity, today’s hyper-connected consumer often uses multiple devices at once!

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Topics: Mobile Marketing, Email Marketing, Smartphones, email trends

The 5 Major Trends Impacting Email Marketing in 2016

Posted by Chris Winter on Mar 2, 2016 10:34:08 AM

 The last five years have been one of the greatest periods of change in the marketing industry. Consumers are now connected 24/7, accessing content anywhere, at any time, and on multiple devices. Digital marketing now represents over 30% of marketing spend and is expected to increase to nearly 45% of marketing budgets in 2016.

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Topics: Digital Marketing, Mobile Marketing, Emai Marketing, email trends, Email Marketing Trends

Email Marketing: A Mobile State of Mind

Posted by Chris Winter on Nov 26, 2014 11:23:00 AM

Mobile devices are well embedded in consumer behaviour and email marketers should strategically plan their content and targeting accordingly. In doing so, content feels less generic and more personalized to the user’s context.

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Topics: Email Design, Responsive Design, Mobile Marketing, Email Marketing, Smartphones

Email Marketing vs. Social Media

Posted by Chris Winter on Oct 16, 2014 4:49:00 PM

In a previous blog post, “Why Email should not be Ignored,” we reported that social media on average represents almost 40% of the digital marketing spend while email is hugely underrepresented with just 10% of the average marketing budget. Smart marketers make budget decisions based on a channel’s ability to generate the greatest ROI.  Do a little research, is social media the real hero for your business? Is it your biggest lead generator and best web traffic producer? If it is, that’s great. However the reality for many businesses, this is just not the case. While a social media presence is undeniably a necessity for any business you should keep your marketing priorities in line with the ROI they generate, regardless of what is “trendy” in the marketing world.

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Topics: Social Media, Mobile Marketing, Email Marketing

The Inbox Marketer Blog

Covering everything you need to know to achieve success with your email marketing programs

Designed to educate and inform, readers of this blog will find insightful and informative posts on best practices, tips, industry events, market changes and more.