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Leveraging Current Customer Insights to Acquire New Accounts

Posted by Brooklynn Boyer on Feb 22, 2017 2:13:44 PM

The optimal enterprise-focused sales strategy means increasing your deal size and decreasing your sales life cycles. While this may sound like the perfect idea on paper, it takes much more effort to craft. Using current customer’s buying patterns and engagement metrics, you can begin your way to understanding how an account-based marketing strategy will help you acquire new sales.

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Topics: List Growth, Email Marketing, Big Data, ROI, Behavioural Targeting, Lead Gen, personalization, Data-Driven Marketing, Account Based Marketing

Using Video to Breathe New Life into Your Email Marketing

Posted by Chris Winter on Dec 13, 2016 4:27:17 PM


Digital video has been one of the fastest-growing ad formats for the past several years, and as a result has become become increasingly more popular among consumers. It’s unsurprising then to see email marketers getting on board with video.

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Topics: Email Marketing, Video in Email, personalization

The Inbox Marketer Blog

Covering everything you need to know to achieve success with your email marketing programs

Designed to educate and inform, readers of this blog will find insightful and informative posts on best practices, tips, industry events, market changes and more.