The optimal enterprise-focused sales strategy means increasing your deal size and decreasing your sales life cycles. While this may sound like the perfect idea on paper, it takes much more effort to craft. Using current customer’s buying patterns and engagement metrics, you can begin your way to understanding how an account-based marketing strategy will help you acquire new sales.
Digital video has been one of the fastest-growing ad formats for the past several years, and as a result has become become increasingly more popular among consumers. It’s unsurprising then to see email marketers getting on board with video.