Today the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development announced that Private Right of Action (PRA) provisions of Canada’s Anti-Spam Legislation (CASL) would not be coming into force as scheduled on July 1, 2017.
The days of mass email blasts and list rentals are gone. Privacy has become a hot button issue and consumer expectations have changed. If you aren't building and managing your own email lists, you run the risk of being flagged as spam and decreasing your ROI. It is critical that you ensure your lists are clean and up to date. Here are 4 simple steps to effective email list cleaning:
This blog post was originally published on Email Critic. (View original post here)
Now that Canada’s anti-spam legislation (CASL) has been in effect for six months, I thought it might be a good time to check in on its impact. To do so, I turned to my friend Matthew Vernhout. Matthew is the Chief Privacy Officer and Manager, Deliverability at Inbox Marketer Corp. and a Certified International Privacy Professional (Canada) with more than 14 years of experience in email marketing. He is intimately familiar with CASL because he ensures that Inbox Marketer’s clients are compliant with all relevant industry regulations, including CASL. Matthew kindly agreed to answer a barrage of questions regarding the Canadian law.