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How to Create Effective Welcome Email & Win-Back Programs

Posted by Chris Winter on Dec 6, 2016 2:19:57 PM

Increasing subscriber engagement is a goal shared by all marketers and according to the “2016 Marketing Trends Survey” published by StrongView and Selligent earlier this year, “increasing subscriber engagement” was the top initiative for email marketers in the coming months, with 34% of respondents citing this goal.

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Topics: Email Marketing, welcome email programs, Win-Back Programs, Reengagement Campaigns

How to Avoid Digital Marketing Fatigue

Posted by Chris Winter on Nov 30, 2016 11:31:17 AM

Finding it difficult to keep customers engaged with your messaging? While the loss of subscribers over time is inevitable, you need to identify ways which can help to minimize this churn. It is critical to know at what point customers will fatigue and to have a strategy to reengage them.

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Topics: Digital Marketing, email engagement, Reengagement Campaigns

The Inbox Marketer Blog

Covering everything you need to know to achieve success with your email marketing programs

Designed to educate and inform, readers of this blog will find insightful and informative posts on best practices, tips, industry events, market changes and more.