The optimal enterprise-focused sales strategy means increasing your deal size and decreasing your sales life cycles. While this may sound like the perfect idea on paper, it takes much more effort to craft. Using current customer’s buying patterns and engagement metrics, you can begin your way to understanding how an account-based marketing strategy will help you acquire new sales.
Topics: ROI, Account Based Marketing, Lead Gen, Big Data, List Growth, Email Marketing, personalization, Behavioural Targeting, Data-Driven Marketing
Learn to build your brand using social media to help you listen, engage, and sell to your customers online.
Are you in a sales position and leveraging social media to its full potential? If you answered no you’re in the right place.
Topics: ROI, Social Selling, Social Media, Revenue Growth, Data-Driven Marketing
Thanksgiving, Black Friday, Christmas, Boxing Day and New Years – the string of Holidays that close out the calendar year are some of the busiest and therefore most important selling periods for marketers. As we head into another busy fall and holiday shopping season here are some things to remember when it comes to where you should be spending your marketing dollars.
Topics: Email Marketing, ROI, CPC, Click Through Rates, Open rates