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Leveraging Current Customer Insights to Acquire New Accounts

Posted by Brooklynn Boyer on Feb 22, 2017 2:13:44 PM

The optimal enterprise-focused sales strategy means increasing your deal size and decreasing your sales life cycles. While this may sound like the perfect idea on paper, it takes much more effort to craft. Using current customer’s buying patterns and engagement metrics, you can begin your way to understanding how an account-based marketing strategy will help you acquire new sales.

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Topics: List Growth, Email Marketing, Big Data, ROI, Behavioural Targeting, Lead Gen, personalization, Data-Driven Marketing, Account Based Marketing

Data-Driven Social Selling can help Grow Revenue

Posted by Brooklynn Boyer on Feb 15, 2017 8:36:00 AM

 

Learn to build your brand using social media to help you listen, engage, and sell to your customers online.

Are you in a sales position and leveraging social media to its full potential? If you answered no you’re in the right place.

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Topics: Social Media, ROI, Social Selling, Revenue Growth, Data-Driven Marketing

Why Should Marketers Keep Sending Emails?

Posted by Chris Winter on Aug 10, 2016 3:27:22 PM

Thanksgiving, Black Friday, Christmas, Boxing Day and New Years – the string of Holidays that close out the calendar year are some of the busiest and therefore most important selling periods for marketers. As we head into another busy fall and holiday shopping season here are some things to remember when it comes to where you should be spending your marketing dollars. 

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Topics: Email Marketing, CPC, Click Through Rates, ROI, Open rates

The Inbox Marketer Blog

Covering everything you need to know to achieve success with your email marketing programs

Designed to educate and inform, readers of this blog will find insightful and informative posts on best practices, tips, industry events, market changes and more.