Data-Driven Marketing

Inbox Marketer Blog

Marketing’s Mobile Shift

Posted by Geoff Linton on Mar 15, 2016 2:17:47 PM

This article originally appeared in the February 2016 issue of Direct Marketing Magazine.

Marketing planning becomes challenging as the mobile landscape is always shifting. The ways in which consumers behave and consume media has changed. Today’s consumers use multiple devices throughout the day to research, connect and shop. To add to the complexity, today’s hyper-connected consumer often uses multiple devices at once!

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Topics: Mobile Marketing, Email Marketing, Smartphones, email trends

Email Marketing: A Mobile State of Mind

Posted by Chris Winter on Nov 26, 2014 11:23:00 AM

Mobile devices are well embedded in consumer behaviour and email marketers should strategically plan their content and targeting accordingly. In doing so, content feels less generic and more personalized to the user’s context.

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Topics: Email Design, Responsive Design, Mobile Marketing, Email Marketing, Smartphones

The Inbox Marketer Blog

Covering everything you need to know to achieve success with your email marketing programs

Designed to educate and inform, readers of this blog will find insightful and informative posts on best practices, tips, industry events, market changes and more.

 

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