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Data-Driven Social Selling can help Grow Revenue

Posted by Brooklynn Boyer on Feb 15, 2017 8:36:00 AM

 

Learn to build your brand using social media to help you listen, engage, and sell to your customers online.

Are you in a sales position and leveraging social media to its full potential? If you answered no you’re in the right place.

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Topics: Social Media, ROI, Social Selling, Revenue Growth, Data-Driven Marketing

Email Marketing 101 - Shareability

Posted by Aislinn Shoveller on Nov 23, 2015 10:19:38 AM

Lesson 3: Shareability

You’ve learned that trust in email marketing is vital to growing your subscriber relationships and that copy facilitates the discussion. There is a secondary dimension to your relationship with subscribers in this digital age – social media.

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Topics: Social Media, Email Marketing

Instagram: The Balance Between Creativity and Commerce

Posted by Torben Neilsen on Dec 10, 2014 4:56:00 PM

This past week I attended my first official Instagram Marketing seminar. Hosted in the MaRS Discovery Building in Toronto, it was a great opportunity to take a more focused look at the social network which has only recently opened up its feed officially to advertisers. Here are some takeaways and thoughts on the future of the platform and where it fits in the digital landscape.

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Topics: Instagram, Social Media

Email Marketing vs. Social Media

Posted by Chris Winter on Oct 16, 2014 4:49:00 PM

In a previous blog post, “Why Email should not be Ignored,” we reported that social media on average represents almost 40% of the digital marketing spend while email is hugely underrepresented with just 10% of the average marketing budget. Smart marketers make budget decisions based on a channel’s ability to generate the greatest ROI.  Do a little research, is social media the real hero for your business? Is it your biggest lead generator and best web traffic producer? If it is, that’s great. However the reality for many businesses, this is just not the case. While a social media presence is undeniably a necessity for any business you should keep your marketing priorities in line with the ROI they generate, regardless of what is “trendy” in the marketing world.

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Topics: Social Media, Mobile Marketing, Email Marketing

The Inbox Marketer Blog

Covering everything you need to know to achieve success with your email marketing programs

Designed to educate and inform, readers of this blog will find insightful and informative posts on best practices, tips, industry events, market changes and more.