Data-Driven Marketing

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Why the Time is Ripe Marketing Automation

Posted by Chris Winter on Jan 20, 2016 2:41:22 PM

According to a SiriusDecisions report, 50% of B2B organizations will adopt marketing automation technology by the end of this year (2015) alone!

The wave of newcomers to the marketing automation landscape is a clear indication that organizations are backing the idea that in order to stay competitive, they have to make fundamental changes to their marketing and sales processes. Moving from tedious, repetitive tasks into the world of automated campaigns has become an essential capability for those who want to keep pace with the competition.

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Topics: Email Marketing, Triggered Emails, Marketing Automation

The Inbox Marketer Blog

Covering everything you need to know to achieve success with your email marketing programs

Designed to educate and inform, readers of this blog will find insightful and informative posts on best practices, tips, industry events, market changes and more.


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